Walt Disney's Corporate Social Responsibility Program

One company recognized worldwide for its family oriented services and performances is The Disney Company. The values instilled by The Disney Company (Disney) are one of the biggest contributers to its success. The following will discuss the origins and subsequent evolution of personal and workplace values and will explain how the individual values drive the actions and behaviors. The paper will also analyze the alignment between persoanl values and actions and behaviors as well as the degree of alignment between Disney’s stated values and its actual plans and actions. Finally the paper will explain and analyze the degree of alignment between personal values and the values of Disney as reflected by its plans and actions.

Imagine yourself as one person trying to totally reinvent the way that families are entertained. I will be talking to you about a farmer that became an animator. A farmer as a visionary leader, impressive. That is the story of Walt Disney. By all rights, Walt Disney was an excellent animator, but he had the self-awareness to know that he could not make his vision a reality on his own. I believe that Walt Disney is a visionary leader and I will show you how he used “Team Building”, “a group organized to work together”, (Thomas N. Barnes Center, 2012)(p.2) skills, “Diversity”, “a composite of individuals characteristics, experiences, and abilities”, (Thomas N. Barnes Center, 2012)(p.3) skills, and Full Range Leadership Development, “Contingent Reward”, “When the follower fulfills the leader’s expectation, a reward is provide to reinforce the demonstrated positive behavior.”,(Thomas N. Barnes Center, 2012),(p.14) skills to inspire people to buy into his vision and motivate others to help him accomplish his vision. I informed you earlier that I believe Walt Disney is a visionary leader, but that doesn’t make him an ethical leader. Through Walt Disney’s violation of “Honest”, “the bottom line is we don’t lie”, (United States Air Force Core Values, 1997), (p.1), “Openness”, “the free flow of

The Walt Disney Company is a diversified entertainment company that has a very distinctive corporate culture within diversity strategy centered on thinking and acting with a global mindset. According to the Walt Disney’s first Chief Diversity Officer Paul Richardson, “As a company, we work intentionally to attract and retain employees who reflect the diverse world we live in and serve”(). Diversity is significant to the Walt Disney Company because it is the pillar of the company and it is also the strategy for growth. The Walt Disney Company has several of the ranks of diversity: gender, ethnicity, LGBT, and veterans those creatives many challenges of managing the diversity.

Walt Disney once said, “It’s not the magic that makes it work, it’s the work that makes the magic.” (Capodagli & Jackson, 2007). Walt Disney was truly a visionary and ethical leader that used his talents as a transformational leader and artist to dream up a world that has stood the test of time for nearly 90 years. In this paper I will explain why he was both a visionary and ethical leader. It will show that he used inspirational motivation and intellectual stimulation to further his clear and easy to follow vision, inspire his personnel, and leverage their creativity. It will also show why I believe Walt Disney fit into the traits of an ethical leader by valuing his team members and creating an environment of mutual trust and respect. Then I will tell you how I have used the same transformational leadership behaviors to lead my people, have made sure not to fall into an ethical trap and take credit for the work others do. All leaders could learn something from Walt’s visionary leadership.

In the beginning, the Disney Company human resources practices ran by Disney were not as

Within the pages of Disney U, a captivating story unfolds describing the development program designed for Disney employees. Many times reading a perfunctory book that is designed to improve one’s skills in leadership is, well, not a delight to read. However, Disney U is able to grab the reader’s attention and guide them through a thought provoking journey of ground breaking leadership tactics, inventive training methods, and creating an engaging environment for an employee.

In this “The Smile Factory: Work at Disney” case study, it clearly point out the power of organizational cultures that created by Disney itself. Organizational culture includes the values and assumptions that shared among whole organization. This culture is very important in improving employee motivation and company performance. It makes the companies operate smoothly and directs every employee toward “right” direction within organization. Every

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.

Walt Disney Company is an expanded global company with operations in four major business segments i.e. Studio Entertainment, Media Networks, Consumer Products and Parks and Resorts. The company has a workforce of more than 15,000 employees in more than 40 countries across the globe. In addition to having a huge workforce, the firm is largely renowned for its success and profitability in all its business segments on an annual basis. One of the most important aspects that have contributed to its growth and profitability throughout the years is its compensation program. The firm has compensation programs for all its employees because of its consideration of employees as one of the major stakeholders of its operations. However, Walt Disney Company has experienced significant challenges in relation to its compensation program because of the various peer groups used in this process. As a result, the company's compensation program has significant structural flaw because of its size and complexity.

Welcome to the happiest place on earth, otherwise known as hell. Imagine entering a place where the air smells like fresh homemade cookies, the lush green trees are shaped like animated characters, and the sidewalks are always squeaky clean. The employees or “cast members” appear to be clean-cut, happy, wholesome, all-American people. This is the image Walt Disney World provides for its guests. But what goes on behind the scenes at Disney? Until a person has worked for the “big mouse” she won’t be able to understand the torture that can go on for employees. I’ve been in that Disney “cult,” part of the “wonderful world of Disney.”

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

The first theory which is applied by Walt Disney Company is employee engagement. According to Dana Wilkie (2014a), it is named as the happiest place on the world. Naveenshahi (2013) said that Disney often focuses on people and creates a happy environment for their employees and makes them loyal to the company. To achieve the high engagement of employees, they hire and train the employees, create enthusiasm through communication and always put people at first. Walt Disney has a well-being employee engagement as there are some examples show that employees often put customers at the first place, work hard on their jobs. Mr. Kurlin who is one of the cast members picked up a thrown coffee cup while he was walking towards his working place even though

As Walt Disney Company is famed for its creativity and strong global brand, Disney appear to create value in its business primarily through a differentiation strategy.