Walter Lippmann's Persuasive Techniques In Advertising

While viewing Hilary Clinton and Donald Trump speeches’ many would claim that they both have mastered the rhetorical triangle. As candidates, they both have both displayed strong and weak uses of their rhetoric. Aristotle also said that, “rhetoric is basis of democratic engagement in civic life.” Mastering rhetoric to appeal to the voters will be one of the key elements that determines our next president. Donald Trump attempts to use pathos a lot. He tries to play on the audience’s emotions. In one of his most controversial speeches he stated, “When Mexico sends its people, they’re not sending the best. They’re not sending you, they’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs.

With regards to Walter Lippman’s quote in 1922, it is fair to dispute that ‘News is just someone’s version of events’. Due to the changing society over the past years since the quote and the increased number of factors to consider, it raises the question of how precise, accurate and relevant this quotation is in the present day. However, some factors must be considered when debating the credibility of the quotation: ‘news is just someone’s version of events,’ as it can be affected by a number of reasons. These can include factually based stories, changing market conditions, partisan and ‘churnalism’; more specifically- ‘flat earth’ stories. Therefore, when considering these factors affecting news stories, it is can be argued that news isn’t ‘someone’s version of events’, because the article is either purely fact and leaves no room for opinion, or the version of events or news story has been manipulated due to changing market conditions or ‘churnalism’. However, when a news story is initially sought, it is also believed that a reporter should find a story and that the news story is true and a chronological order of the events in which the reporter witnessed at the time, furthermore supporting the quotation. On top of this, when biased media organisations include their opinion or political stance, this can also be argued that it is ‘their ‘version of events.’

Trump even goes on to call his company “unbelievable” and continues to say his company is “some of the greatest assets anywhere in the world.” By mentioning the successful companies that he created, it makes him appear more credible. Trump describes cities where some African Americans live as “hell” because it’s dangerous. Trump asserts, “you walk down the street you get shot. In Chicago they’ve have thousands of shootings since January first.” By bringing these facts to the attention of the audience Trump is using Aristotle’s Pathos. He makes people emotional by bringing up the horrid living conditions of African Americans and the violence that they have to go

It can be argued that the very concept of a choiceless choice disqualifies the action undertaken as ethical. Ethical choices are by their very nature the result of willful choice, even if they are not always the result of rational reflection. However, subject to extreme levels of coercion, those placed in a position of a choiceless choice are compelled to act in ways that have been judged as both self-serving and harmful. In Arthur Miller’s playwright The Crucible, Reverend Parris's slave, Tituba, is turned in by Abigail for calling on the Devil.

President Bush’s speech was directed towards an audience of northern Arizonan republican supporters. Bush continuously uses the rhetorical appeal of pathos, the appeal to the

How did Donald Trump appeal to the public? First, Trump emphasized on Clinton’s weaknesses such as her e-mail scandal. The result of the scandal resulted in a loss of trust for Clinton, by voters (Cristina Silva, para. 3). Second, Trump stayed confident during the race and never let his guard down. Trump got the attention of voters by being bold and demanding change (Cristina Silva, para. 4). Third, Trump had learned how to communicate with the public through his career on television. He could use what he learned from being on television to get publicity during debates and on other news networks. (Cristina Silva, para. 5). Fourth, Trump was well known before the election. The people who were well aware of Trump before the election tended to vote for him (Cristina Silva, para. 6). Fifth, Trump had enough money to self run his campaign and the extra donations helped in developing a new standard for campaigning (Cristina Silva, para. 7). Sixth, Trump appealed to voters with his plans on immigration and stopping Muslims from coming into the country. He taught civilians on how immigration is disruptive in our communities (Cristina Silva, para. 8,10). Seventh, Trump’s success as a businessman gave voters the impression that he will be a successful president (Cristina Silva, para. 11). Eighth, Trump gets points across with ease because he doesn’t use complicated words, making his plans easy to understand (Cristina Silva, para. 14). Ninth, Trump tells things how they are and is honest about what he thinks. Voters see him as a trustworthy candidate (Cristina Silva, para. 15). Tenth, Trump reached out to voters. During his campaign he went far and wide to spread what he had to say out to voters. He would also go off script in order to make his speeches more meaningful and from the heart (Cristina Silva, para. 19-20). Eleventh, Trump fought for swing states by visiting the mixed

There were many issues and values stressed in Classical civilizations. The main two that were focused on were expansion and integration. In all of the Classical civilizations, leaders wanted more land to increase the amount of power, crops, and innovation they could have. Another issue they stressed was integration. Social integration was stressed in order to create gender relationships and social hierarchies, while territorial integration was stressed in order to guarantee their leader had power over all of his people through a common language, common laws, and trade. Another value that was related to the previous two, was the need to discuss central values. Socrates, Confucius, and Buddha all helped by spreading culture throughout their

A life-span perspective suggests that qualitative and quantitative developmental changes occur across the life course, resulting in developmental discontinuity. Such developmental discontinuity implies the need for qualitatively different educational goals and instructional strategies at different life stages. For example, an educational focus on skill acquisition in childhood shifts to an emphasis on social application of such skills in young adulthood (Schaie & Willis, 1978). As such for Huberman’s life cycle of teachers, numerous developmental changes also continuously occur across the life course, for instance in the phase 2 of the stabilization period; where teachers tend to develop and further refine their instructional skills, followed

Theodore Dawes is a writer and reporter from Alabama, he uses examples from the frustration of the people in view of the media, and but brings a better understanding to the process that reporter and editors have to go though in creating a story. He states that objectivity has no existence in news reporting, but journalists still provide the truth that it does exist. Reporters have only so much face time to provide a segment, how can they possibly provide multiple sides of a story and not expect to get all of the facts. Editors and reporter have to make difficult decisions including, the morality of the story and what facts they can possibly leave out. Even though it seems the media is only trying to persuade and pick sides in a story, this

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

Another very effective rhetorical strategy used in this speech is allusion. The first allusion Trump makes is about The Marshall Plan. He mentions the pillars of The Marshall Plan: Peace, sovereignty, security and prosperity. He also states that “The Marshall Plan was built on the noble idea that the whole world is safer when nations are strong, independent, and free.” The reason he alludes to The Marshall Plan is

Bush uses appeals throughout his formal speech to help advance the argument he proposes. While doing this Bush takes his listeners on a roller coaster of emotion, appealing to pathos and to logos, then to ethos and back to

“The media are a primary source of those pictures in our heads about the larger world of public affairs, a world that for most citizens is ‘out of reach, out sight, out of mind’ and what we know about the world is largely based on what the media decide to tell us” (McCombs).

Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.