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Walton Art Center Case Study

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In the Walton Arts Center case study, Anita Scism is faced with the challenge of increasing the center's revenues (Todd & White, n.d.). The former president for Walton Arts Center Bill Mitchell left some really big shoes for Anita to fill once he resigned. Mitchell was the first president for the Walto Art Center, and he taught Scism all that she knew about the performing arts administration (Todd & White, n.d.). However, even though Scism learned so much from Mitchell, she was still worried about how she could meet the expected fiscal numbers to keep the Walton Arts Center afloat.

Ironically, Scism had a great strategy plan of how she would conquer increasing the revenue for the art center. A strategy is when "top management's plans to attain …show more content…

The center was run by contributions, endowments, and sponsorships (Todd & White, n.d.). Therefore, everyone who worked for the art center salary would come from these sources. It was very imperative for Scism to stay within the budget. Even though the center had a twenty-five percent increase in unrestricted net assets, Scism still did not hire new people to fill the positions that were not reopened. The center did not having enough revenue to rehire someone to fill those particular roles. To keep continue cost down for the center, Scism implemented a realized strategy (Lester & Parnell, 2006). She had to lead by example. Instead of cutting staff and giving herself a raise, she "set an example for everyone by pitching in to do whatever was needed" (Todd & White, n.d., p. 10). Actually, Scism did a great job by implementing the realized strategy. Instead of hiring a groundskeeper to mow the lawn for the center, she would mow the lawn for the center herself (Todd & White, n.d.)! When the head of your organization is willing to role their sleeves up and get dirty, it sets a great example for everyone else to pitch in and do the same thing as

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