Want A Customer Centric App? Focus On UI / Ux Case Study

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

Through sustaining the customer relationships, leaders of the company have realized that “becoming nearer to the consumer” is vital for the progression.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Doug Allred was Vice President of Customer Advocacy organization of the Cisco’s corporation. This organization was erected to consolidated all functions that directly touched the customer but sales to provide high-quality customer service. Since August 2001, the IT market turned down and brought severe challenges to Cisco as the company had to lay off 18% of its employees and reorganized its structure, transforming from decentralized organizational structure with three business units to centralized organization. However, these changes stabilized the volatile situation of the economy but threatened Cisco’s customer focus, a

The customer centric initiative had become a competitive advantage and contributed to a large portion of EMC’s success. It will be equally important going forward, but the company will have to adapt to some diffusion, which is likely to occur with the transformation of product lines and the adoption of online tools to service the customer.

Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what

The technology has made moving effects on the traditional marketing activities. Marketing of social media presents an online service, apps that engage in a building of relations among people by providing platforms where people of similar interests share activities, posting content, real-life, or links.

Previously, the businesses were focused on being product centric, but times have changed and being customer centric is much more important. If you are wondering exactly what being customer centric is, then you have stumbled to the right place. Being customer centric is when you place focus on the customer and understand his or her needs. You keep the customer’s interests in mind and you are able to handle complaints, fix and resolve problems, and delight to every customer.

Nowadays, social media hold a place alongside broadcast and print as a major, essential brand’s product and service channel for your businesses. As such, nowadays social media should be held to the same standards as those marketing channels that contribute a lot more to your bottom line

 Think like your customers: This is the first simple, and often overlooked, step to creating a customer-centered support organization. Think like your customers and design service processes and scenarios from their perspective. What would make it easy for your customers to do business with you? What kind of help do they need in various phases of the support life cycle? What would be “excellent service” in each interaction scenario? An easy way to find out is to just ask your customers! One of our clients, a leading financial services institution, embarked on a customer service initiative by first surveying customers. When it realized customers wanted interaction choice more than anything else, the company implemented a customer interaction hub (CIH) to power a customer portal

If you’re certain that your app is going to change the world, one smartphone at a time, it’s time to seek critical feedback from your target audience. You know how you bought that awesome new toy for your niece and then she totally ignored it but spent the next week playing with the box it came in? That happens in software development all the time. Run your idea by at least five people before you even start. Pay attention to what aspects are exciting to them, refine your concept, and repeat. Focus on producing the simplest possible product with the fewest possible features. Users appreciate sleekness more than reams of great features. Remember, the iPhone didn’t have the ability to copy and paste until iOS 3.0!

A customer driven organization is one that listens to its customers and integrates customers into its business by providing customer focused solutions. It develops and uses customer feedback systems to keep abreast of their requirements and measure how well the organization is doing in meeting these requirements. A customer driven firm should continuously analyze its performance data and use that information to improve work processes and services delivered to customers.

To begin with, we can see that it makes sense to do everything from customer-centred perspective because it allows us to exploit the assets that the companies already possess. For example: large customer base, brands which are trusted and recognised, support systems and customer services, extensive distribution and supply chain. So the large companies are better positioned to look for innovations from within their markets. I read Tim Brown’s book “Change by Design” and I

Customers play a key role in the functioning of any business. For a business to function smoothly they should ensure the satisfaction of their customers. Many

After studying several successful apps, it became obvious that the major factor that determines the success or failure of any app is UI/UX. Of course, other features contribute to the success of an app too but it seems other factors collectively contribute just about 20 percent to the success of an app while UI/UX contributes the remaining 80 percent.