War Between Cell Phone Carriers

If they are able to maintain the loyalty of most of their current customers, the companies will then have a shared amount of about 100 million customers. This potential customer volume for the merging companies would greatly outnumber the customer volume of the industry leaders, AT&T and Verizon. This kind of turnout would create greater competition between the two merging companies and the two leading companies (Sprint Wireless News, 2014). Although the outcomes seem promising for Sprint and T-Mobile, there are also potential negative effects of a merger that the companies should take into consideration. Current Sprint and T-Mobile customers have expressed their fear of the possible merger for multiple reasons. The two biggest worries for telecommunication services consumers is the potential for rising costs and a reduction in provider options (John, 2016). In making a final decision, the companies, as well as the Federal Communications Commission, should weigh the advantages and disadvantages of a

In the world today, cell phones are being used more than ever before. Everywhere you go, cell phones are present, and its users range from almost all ages. There is no avoiding the fact that cell phones are a prominent way of communication. They have become so influential in peoples’ everyday lives that many can not imagine life without a cell phone. Cell phones are not necessarily a bad tool, when used in moderation. Cell phones are changing the way people communicate and the way they live their everyday lives.

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

The director of this commercial aimed to get his point across effectively while making every second of the commercial count. The commercial immediately jumps into showing results as the opening image is text that reads “A better network as explained by colored balls”. Then the commercial proceeds to show the results of a wireless performance test in which were reflected by state wins. Verizon in the commercial was believed to have the most with 153 state wins, at&t 38, Sprint two, and T-Mobile none. As the ad continues along it is said that verizon won first in the United States for data, calls, speed, and reliability. While AT&T only won 1st in text, the spokesperson in the ad then goes on to state “Stuck on an average network join verizon and we’ll cover your cost to switch”. The commercial then concludeS with visual text stating “better matters” with the company logo beside it.

The director of this commercial aimed to get his point across effectively while making every second of the commercial count. The commercial immediately jumps into showing results, the opening image is text that reads A better network as explained by colorful balls. Then the commercial proceeds to show the results of a wireless performance tests in which were reflected by state wins. Verizon in the commercial was believed to have the most with 153 state wins, at&t 38, Sprint two, and T-Mobile none. As the ad continues along it is said that verizon won first in the United States for data, calls, speed, and reliability. While AT&T only won 1st in text, the spokesperson in the ad then goes on to state “Stuck on an average network join verizon and we’ll cover your

In May 2016 Verizon released a new commercial for a prepaid plan to compete with the cell phone providers such as AT&T, Sprint, and others. The 2016 Verizon commercial was titled “Verizon: A Better Prepaid”. Its purpose was to let the audience believe that Verizon’s product was the best on the market for the prepaid plans that are available. However, this is a common claim among companies regardless of what the product they are selling is. Therefore, Verizon needed to create a commercial that was both memorable and affective, and they did just that with their latest ad. With the ever-growing competition in today’s economy, instead of bringing something fresh to the table, Verizon’s marketing crew boldly brought back some old, and somewhat forgotten popular tunes that appeal to the 80’s and 90’s kids. This technique was useful in drawing in a specific audience and initiating a positive feeling of nostalgia in them, which in return gave Verizon’s ad a boost in the eyes of its viewers. It is small things like this that marketing teams strive to put into in their work. Along with their superior use of marketing techniques, Verizon offers a wide variety of information about their product. According to Verizon’s official website, their new prepaid plan offers 4G LTE coverage. However, their information regarding this product varies depending on where you receive your information. Nevertheless, Verizon created a successful advertisement to make revenue for their company, and

Sprint and Verizon’s web pages are different. Sprint is very user friendly, with everything a consumer needs right on the main webpage. Verizon on the other hand, has the consumer consistently clicking on different links to find simple information that should be displayed on the home page.

Nearly everyone is using cell phones in their day routine lives. Cell phones have now become less of a novelty and more of a communication tool providing many utilities all in one package, from camera, video games, internet and apps; they combine business and personal convenience.

With 87 percent of American adults owning a cell phone (Jerpi, 2013), it becomes obvious that cell phones have become a staple device in today’s society. Although cell phones offer convenience, they arguably come with negative affects. Cell Phones have become one of the fastest emerging technologies (Campbell, 2006). With 87 percent of American adults and teenagers owning a cell phone (Jerpi, 2013), it becomes obvious that cell phones have become a staple device in today’s society. Since the release of the first cell phone, they have immensely evolved and some would say, have become an essential to everyday life. Although cell phones offer convenience, they arguably come with negative and impactful effects on our social

Right or Wrong: A Rhetorical Analysis of T-Mobile Dropped the Balls T-Mobile, also known as the “Un-Carrier”, is said to be one of the world's best phone carriers. This commercial was released during the Superbowl solely to introduce to the audience watching, how much more greater and how many more LTE towers they have than any other phone carriers. By using proven statistics “T-Mobile - Dropped The Balls” persuasively encourages the responsible aged audience to join the carrier with the most LTE towers. This Ad is started by a spokeswoman providing facts.

In the present day, most people have cell phones. It is also true that most people have a negative experience with a cell phone company imposing early termination fees. When people activate their cell service, they are forces to enter a binding contract for one to two years. If the customer agrees to the contract they will be obligated to pay the whole contract term or they will be assessed the early termination fee. However, the days of cell phone contracts early termination fees are beginning to change.

In the opinion of Baumol and Blinder (2011, p. 235), "monopolistic competition is a market structure characterized by many small firms selling somewhat different products." The authors in this case further note that the output of each entity is small in comparison to the market's aggregate output of competing but closely related products. With that in mind, the mobile phone market exhibits some key characteristics of monopolistic competition. In this market, customers in need of mobile phones are presented with a wide range of options to choose from. For instance, a customer who enters a mobile phone handset shop has the option of purchasing a Motorola, Nokia, Samsung, Blackberry or even an LG handset. All these products despite being closely related are also largely differentiated. As Tucker (2010, p. 268) notes, "the key feature of

Technology has advanced over the years, causing our lifestyle to change drastically and head down a new path. With these advances in technology, the cell phone appeared and has evolved throughout time. The cell phone has become a necessity to many. All ages use this mobile device for either personal or business use. Higgins states that the amount of cell phones active has increased from “one billion in 2000 to 6 billion.” Although cell phones play an important role in the lives of many, the negative possibilities could cause destruction to our society.

Verizon Communications is not well placed against its competitors like AT&T who offer services using technologies like TDMA (time division multiple access) (production).