War Bond Propaganda During Ww2

The poster was first introduced to the public by J. Howard Miller in 1942 for an ad agency that was commissioned by the Westinghouse Power Company. The poster was one of many other commissioned posters to aim at boosting morale amongst both women and men employees. This project was also aimed to convey the American ideology of hard work, patriotism, and everyone’s necessary war effort, regardless of sex. However this poster, became more than that and was adopted as a symbol of the feminist movement of the 1980’s as well as modern symbol of female empowerment. ("Ask HISTORY: Rosie the Riveter Video.")

To begin with, ads like American Apparel, Burger King, and Abercrombie send insulting and sexual messages to women. Women have always been expected to fill specific gender roles as the cleaning, cooking or childbearing sex machine. Back then, the ads were normal to both men and women and were socialized to tolerate and accept the female housewife stereotype. Women aren’t presented as women in

Howard Miller was hired by Westing House Company’s, War production committee to create a poster for the war efforts. He used pathos to express a women with confidence and beauty to show people a woman can be beautiful and work in factories, he also used the slogan, “we can do it” this is using ethos to show that they had the capabilities to go above and beyond what any person believed they could do, they proved that they had the skill and determination to accomplish the jobs in the factories. Although maybe not a true celebrity like people we may consider famous, the author uses Geraldine Doyle in the propaganda poster “we can do it”, she was a factory worker in Lansing, Michigan. She died on December 26, 2010 at age 86. She was remembered as an unwitting feminist hero as a model for the ionic poster of WWII. On this poster Geraldine became known as Rosie the riveter, as did many of the women in that time, there was also a Rosie the Riveter song out in 1942. Soon after, the once fictional ‘Rosie the riveter’ came to life, her name was Rose Will Monroe, widow with 2 girls, and she moved to Ypsilanti, Michigan to work in the aircraft factory, she was noticed during a bond drive at the factory and was asked to do bond commercials, although she never capitalized on that, she was always known as a feminist icon. After the war she didn’t go back to being a house wife, she had a variety of jobs such as taxi driver, hair salon operator, and she even opened her

Gender is socially constructed; gender is learned. We teach our future generations what they are expected to behave based on their gender expectations. These stereotypes have been referring to traditional roles. This stereotype has become a reality we limit the potential of our society by restricting and setting expectations. This advertisement is not appropriate because we sometimes assign certain qualities to certain people based on their gender. We should be able to act any way without our masculinity or femininity being in question. We live in a progressive country, we shouldn’t allow this ad to sets up back. The concept of gender is not naturally, we as a society created the rules and expectations, therefore, we should be able to break and change the

The purpose of the poster is to make men join the NAVY. It’s intended for men, because men were the ones to gain the “guns” and the emotion they get would be put down, because they don’t have the muscles the NAVY man does. The beliefs would be that if they join the NAVY they would look strong with muscles .

The visual analysis I chose is of Rosie the Riveter, the “We Can Do It!” poster. This poster went around during the World War II to encourage all women to fill the jobs located in a factory named Westinghouse Electric and Manufacturing Company. An artist by the name of J. Howard Miller first created this in 1942. His reason was to build confidence by others who misunderstood women’s rights. Representing women in early 1940’s wartime workforce produced Rosie’s character that served as a cultural icon during this time. Today it serves as a feminist icon by exalting women in various contexts in which experience inequality.

To assure men that war would not make women too masculine, some factories gave female employees lessons in how to apply makeup, and cosmetics were never rationed during the war. Keeping American women looking their best was important to the average citizen in the 1940’s. However everything changed with a fictitious character that was a voice for every woman in the workforce. The strong yet feminine Rosie became one of the most successful recruitment poster in American history, and the most iconic image of working women. In movies, newspapers, posters, photographs and Saturday Evening Post cover, Rosie the Riveter showed the patriotic need for women to enter the workforce—and they did, in huge numbers.This drawing helped women feel more confident and strong enough to do whatever men can do. A cartoonist Paul S. Snyder also had a cartoon that emphasized and ridiculed women saying how one worker did not know it was a lady working. Cartoons like this made ladies feel weak and inferior, but the “rosie the Riveter” help empower women. This simple picture which was not expected to become such an important part of propaganda and women’s right inspired and motivated woman all over America to step up and believe they can do anything. This simple picture of a lady raising her arm is still an impact in the world today as it was in World War

The image is about women being recruited as nurse to help the country. I choose this propaganda image for the reasons of it opens opportunities for women to have active role in the country and to recognize the nurse profession. Moreover, this poster for my opinion is the start of our government considering women to be more than a housewife they enlisted them same in workforce. “A nurse is pictured holding a child of toddler age and in the background ancient warriors can be seen riding on horses. The picture bears resemblance to traditional paintings of the Virgin Mary holding her son Jesus Christ. The poster’s name even implies that the American nurse can be placed on the same level, spiritual or otherwise, as the Mother of Christ.”(McFadden,

The race of the woman grabs the attention of the audience even more.  She is white, most likely American.  At this time many states still haven’t legalized interracial marriage, and due to the culture of objectifying women which was very strong in America at this time, these posters almost in a way

At the time the image came out, women were not allowed to work or to join the army. Women consider the poster as an inspiration to join the war effort. They used the image as a privilege to let their voice be heard and to show what they wanted, including employment, it was used for campaign promotion, advertising, and parodies. However, during the war, the image was strictly used by Westinghouse, displayed only February 1943 (JJ Kimble). It was not used to enlist women in the armed forces, but to exhort already-hired women to work harder.

In conclusion, men and women play different roles in advertising. Men are portrayed as the dominant figure, while women are portrayed weak or as objects. This ad has a strong appeal to the rhetorical appeals, kairos and pathos. Also, logical fallacy, hasty generalization, is quite present. The timing of the ad was during a time of family values and consumerism, so it made sense to have the male as the dominant figure.

The ad is designed in a simple way so most everyone with access to the Internet is able to understand it. The advertisement uses the visual techniques of ethos and pathos. The way that it uses ethos is by bringing in Muslim women because the girl in the picture is wearing the Hijab. And the way that it uses pathos is by showing the woman’s eyes because the way I see it, she has very sad and glassy eyes. It also uses the metaphor that women are silenced by sexism and it is a very powerful statement that could make someone emotional if they have been through the same situation.

During World War II, there were many posters to persuade individuals to help the workforce, some specifically targeting women. In one of the posters, “we can do it,” a woman named Rosie the Riveter is exhibited showing her muscles to display her strength. The main attention is the woman’s strong arm and caption to exemplify the strength of a female and how underestimated they are in the real world. The poster has very glaring colors and the bandana on the woman’s head makes her seem somewhat rebellious and a powerful leader. Her pulled up sleeves demonstrates her independence as a woman and how she can do more than what people expect of her. This image portrays patriotic womanhood to give women more of a voice during the war rather than them being limited to only working inside their homes.

By the use of this simple image, there are obvious differences between the genders and the coexisting roles assigned to each. The woman in this ad has been targeted and sexualized as an object to be abused and to simply become submissive to the unseen male figure. This undeniable objectification has lead to something that can only be labeled as violence against the woman and all women. It’s the argument of pain versus pleasure, who dominates and who submits. Much like Jean Kilbourne said in Killing Us Softly 3, the woman in this

The main focus of this advertisement is a young, white, thin barely clothed woman. Notice the woman’s eyes are not photographed, only her glowing body in a brassiere. This final decision by the marketers to capture an image like this perpetuates gender identity stereotypes. Culture determines gender roles and what is masculine or feminine calling them stereotypes. Stereotypically, women are often expected to be passive and submissive. By featuring only the woman’s features from her nose down, hiding her eyes objectifies women. The eyes are symbolic of vigilance, conscience and intelligence. By hiding these features, the woman is stripped of that trait making her anonymous and powerless. Additionally, the word “Picture Perfect” appearing in all caps across the woman reinforces stereotypes about women’s physical appearance. A woman is socially expected to be small, graceful and glowing. The advertisement shows just this. They promote the idea that a figure like featured is classified as “picture perfect”. By featuring this image,