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Warby Parker Marketing Strategy

Satisfactory Essays
Target Markets Segmentation (Demographic and Psychographic):
Warby Parker has two main product lines. One is eyeglasses, the other is sunglasses. For the eyeglasses, Warby Parker use the method of Demographic segmentation that divides the market into segments based on the targeted customers’ income and occupation. They are targeted at the young people who studying at the college or the people who have low or unstable income. Since Luxottica dominates brick and mortar glasses sales, at 49.5% market share. It will cost around $500 to buy a new pair of glasses, most of the college students find it really expensive to have a high quality and fashionable prescription glasses. Warby Parker evaluated each market that the company is going to enter,
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