Warhol's Soup Cans

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Does art still reflect humanity? Visual language is a lens through which we categorise and interpret visual information in order to understand the world, society and the human condition. The process of reading the visual world relies on the assumption that the images and symbols in art can have inherent meaning. Visual literacy is based on an accumulation of knowledge that develops a repertoire of symbolic representations. Historical and cultural references and images can be viewed as a library of visual information that is continually added to as society and its communications evolve and change. Some past artistic symbols retain their currency whilst others lose their potency or relevance and fade from use over time. Through artistic symbolic…show more content…
In recognising this, it is to be expected that people will have differing receptions of the same artwork. Some will like the reaction a piece creates in them, while others may have an entirely opposing view. One valid response to Warhol’s soup cans is the suggestion that a patron is better off saving their money and instead perusing the aisle of their local supermarket. In fact, this attitude draws attention to the core message of Warhol’s piece. Campbell's Soup Cans was created in the 1960’s during a time when America was revelling in the technology and availability of mass-produced goods. Advertising created product placement in near every American home. Warhol utilised the medium of pop art to emphasise and in doing so comment on the trend. Art theoretician, Peter Tuka, says that Warhol wanted to extend this theme to the art world; that Warhol suggests “If the ordinary life was ruled by mass-consumption and mass-production, then art was as well.”. (Harris, B & Zucker, S. 2016). The artist mass-produced his art, and in doing so he mass-produced thought in his viewer. Soup cans, once a mundane item, were placed in a museum and made worth of
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