Warhol's Soup Cans

Donald Delahaye, a kicker for UCF you may have heard of him. Lost his NCAA eligibility for making and profiting of his YouTube videos. Another name you may know LiAngelo Ball. Couldn’t profit or promote his family made business of Big Baller Brand (BBB) because of NCAA eligibility rules. His little brother LaMelo Ball could lose his NCAA eligibility for making and profiting off his own signature shoe. These athletes all have something in common. All these athletes, these people have either had their eligibility taken or in jeopardy because they were profiting off their image, content, or likeness. College coaches, programs, and schools make millions off their student athletes and the NCAA billions off the student athletes. As more people

is Of mice and men. During his many years that he lived, John Steinbeck met many

My aim within this essay is to discuss, in detail, the underlining semiotics and ideological messages of a specific piece of work relatable to my professional field, photography. This being said within this essay I have chosen to focus on an image generated for the advertising campaign; ‘The drinking man’s scotch’, by the liquor company Dewar’s. Throughout my essay I hope to apply relevant information gathered from surrounding fundamental theories, to support and emphasise my own personal view of the subject matter, and aid the interpretation of the meanings, and connotations, behind the work that I have chosen to focus on. The main theme of my essay will focus heavily on the significations presented within the image, to create meaning and persuasion in association with advertisement photography, my argument taking influence from the works of Roland Barthes, Ferdinand de Saussure, and David Crow. However I will also address the use of ideology within advertisement, applying theories presented within the works of Karl Marx, Ron Beasley and Marcel Danes, to my argument.

The advertisement for Grolsch beer, taken from the May 28, 1998 issue of Rolling Stone features Vincent Van Gogh’s Self-portrait. Grolsch beer uses three important components of argument (ethos, pathos, logos) to support their claim. However, logos is the most important because the audience must be able to logically interpret the ad. The advertisement connects with the audience by appealing to the reader’s logic of art history, while establishing a reputation of quality and credibility with the Grolsch name.

In today’s art world there seems to be a large gap that separates fine art from commercial art. Often there is a disconnected coldness associated with those who work in communications art and produce art for clients. As if all emotion and feeling is stripped from commercial artwork merely because it was created with the intention of pleasing a client. Stefan Sagmeister bridges the gap in the art industry by redefining commercial design as a personal, emotional, and deep art. While Sagmeister’s work encompasses a vast spectrum of mediums such as, album covers, logos, installations, and posters it is his philosophy on design that

Andy Warhol created irony by breaking rules, incorporating culture, and fashioning ambiguity, which was accepted by the art world. Pop Art developed as a response to Abstract Expressionism. Warhol believed that the work shaped by Abstract Expressionists, was disaffecting patrons(laymen) as it only seemed to be understood by the high art community. Alternatively, Pop Art is based on imagery of popular culture and consumerism, resulting in a larger audience to respond critically. Since there is a recurring concept of advertisement in Warhol’s art, images of consumer products, celebrities, and news stories are mass produced to highlight the process of mass production. Conversely, in high art, pieces are considered exceptional. Warhol’s art challenges the status quo; he obfuscates the preconceived notions of high art, by introducing commerce into the conversation regarding the execution and subject matter of the art. Warhol’s repeated images, suggest that the artist’s painting abilities are insignificant. To Warhol, the idea matters the most, as opposed to the production of the work. Because advertisement has effect on people—the repeated images reinforce the idea that the more one sees these images, the more the consumer becomes desensitized to them. Warhol was rather vague about the meaning behind his works, since he left the task to the viewer’s interpretation.

Alm, J., McClelland, G. H., & Schulze, W. D. (1992). Why do people pay taxes?. Journal of public Eco, 48(1), 21-38.

The Pop art movement ‘1950’s’, marked an important new stage in the breakdown between high and low art forms, ‘Modernist critics were horrified by the pop artists’ use of such ‘low’ subject matter and by their apparently uncritical treatment of it’. instead it turned to themes which touched on public life and mass society including advertisement, product packaging and comic books to name a few. Giving the viewer something to relate to, and comprehend, this idea was then to became an international phenomenon in the 1960’s. Warhol's earlier commercial inspired artwork is viewed as the arena in which he first learned to manipulate popular tastes to his advantage. These works, were illustrated with a more expressive style that included heavily applied brushstrokes making them visible to the spectator. His drawings were often playful, decorative, and quirky, and their tone was entirely different, he would make very minimal changes to the original source, yet he still made a dramatic affect. They were other artist such as Roy Lichtenstein ‘1923-1997’ that also began using advertisements and comic strips in their paintings, it would seem they were most often created through the use of irony.

Warhol was successful in bringing a new form of art to the forefront of an ever changing artworld in the 1960`s. I am interested in the field of commercial and graphic art and it's connection to advertising.

Post World-War II, mass media had a profound impact on European and American artistic practices. As a result of the war, the U.S. was at the center of the international stage, and American visual culture began being consumed worldwide. This made it a relevant, accessible and common ground for international artists. American Pop artists, like Andy Warhol, sought to use common culture eliminate the division between high and low aesthetics. Warhol’s use of high culture and mediums, such as his use of famed icon Marilyn Monroe and his oil paintings, mixed with his use of low culture and mediums, like his imagery of the ubiquitious Campbell’s Soup cans and his factory produced posters, blurred this line, making the once inaccessible high culture,

I began to feel as though I have become a trendy New Yorker visiting an art gallery. As a marketing major my favorite part of my major is learning about different types of advertising campaigns, which was the inspiration behind Hoerle-Guggenheim gallery. This gallery’s work of art is called the Market Makers and was created by an artist named Jan Larsen. Larsen’s art gallery is a reflection on the market’s commerce and shows how each era had a different way of advertising through mass marketing. Lance had created these pieces of art to show how different the media and businesses have changed over time from the 50s to the 60s

There are many facets that contribute to the idea of display, and these can be expanded on even further when considered alongside the intricacies that surround the curation of any type of display. Numerous aspects of everyday life are put together with intention, whether it be in order to sell something, create structure, or to make certain tasks easier. These aims are hidden at times, especially in the world of advertising where, even though it is now common knowledge that items tend to be marketed towards specific people, imagery is having a large impact on the way in which time and money is spent. Outside of the defined walls of the art world that curators are often associated with, small parts of everyday life are organized similarly to

Television, film, Internet and advertising are Very strongly on the power of images and illustrations. Images are not Words, which communicate most deeply, and when an image is combined with Words, as is the case in a comic strip, they become secondary, but the language of images remains fundamental. Visual literacy - the ability to interpret the meaning of illustrations of different types to read images - is seen as part of development of reading in children. Sees visual literacy as an important aptitude in the school curriculum and describes visual literacy in the Courses such as Read images in the world around us - often commercial Reading images in books Use visual images to help read simple texts Read symbols and photographs in the school environment Classroom to promote literacy. Create meaningful visual images to record understanding of stains. Use photographs in non-fiction texts to help learning of subjects of

Not surprisingly, the study of meaning quickly became articulated through terms such as "symbol" that could work in both verbal and visual media, while subsequently verbal and visual terms have become interchangeable as we referr to all manner of practices as "discourses" and "read" a limitless range of artifacts, or at least "gesture" in that direction.

In the technological visual age, students are exposed to visual stimuli more now than in any time in history. According to Topiel (2015), “students move away from strict print reading, and journey into a world of literacy that is predominantly visual, sensory and technologically loaded in other ways, visual literacy instruction is becoming paramount for [learners]” (para. 2). Visual literacy is the ability to “read” images portrayed through a visual medium. Much of the literature agrees that reading the images equates to understanding the messages communicated through the visual mediums within an image and selectively convey information from visual mediums into the teaching or presentation material (Jones-Kavalier & Flannigan, 2006; Schaffhauser, 2012; Topiel, 2015). Knowledge of visual literacy impacts learning by providing learners opportunities for better recall, understanding, and connections to the material presented because the message within the images which, when purposefully chosen will add to the meaning (American Library Association, 2011; Murphy, 2016). Therefore, understanding the reasons and how to apply visual literacy in educational formats to convey the intended message within the curriculum is imperative to the curriculum developer and educator.