1 Forces affecting the Marketing Environment 2 Social Affects 2 Economical Affects 2 Technological Affects 2 Competitive Affects 2 Regulatory Affects 3 Introduction of EMI 3 Macro Environmental Analysis 3 Political Factors 4 Social Factors 4
For the exclusive use of C. Portillo Cardenas, 2015 UV1201 Rev. Feb. 13, 2009 EMI GROUP PLC In this Internet age, the consumer is using music content more than ever before— whether that’s playlisting, podcasting, personalizing, sharing, downloading or just simply enjoying it. The digital revolution has caused a complete change to the culture, operations, and attitude of music companies everywhere. It hasn’t been easy, and we must certainly continue to fight piracy in all its forms. But there can
Environmental Scan Paper Introduction The monitoring, evaluating, and disseminating of information from the external and internal environments is known as environmental scanning. This information goes to key people within the corporation to identify strategic factors and help determine the future of the corporation (Wheelen & Hunger). SWOT analysis is the simplest way to conduct environmental scanning. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. These factors are important
just four `majors ' owning dozens of famous labels and holding recording contracts (or back catalogues) for the vast majority of the world 's top-selling recording artists. The `big four ' major groups, including the UK 's own `home-grown ' giant, EMI Group PLC, also own rights to publish and to license the majority of successful songs, theme music, etc. These rights are increasingly important as the market moves towards a more fluid, ICT (information and communications technology)
1(a) Critical external and internal environmental factors that has a strategic implication for Apple’s future When relating to the external factor which has a strategic implication for Apple’s future, it can be best described using Porter’s five forces. Threat of new entrants Threat of substitutes Bargaining power of suppliers Bargaining power of customers Intense competitors at current state Porter’s Five Forces Current rivalry: Apple faces an intense and fierce competition
be caused by a bad economy, but another key factor is poor music quality. If the music is not good, then chances are the songs will not get purchased. Sales have been on the decline in recent years due to technology advances and lack of artist development is the main problems to this epidemic. The labels have been putting out manufactured music for the past few years and the consumers are unhappy. The next step is for the label to use its assets, such as an artist and labels to attract fans. More
1. There are several advantages to proprietary products over open source products: better quality control issues in creating products; a firmer control over the licensing, either the technology the product is based on or what material (music in this case) can be used with the proprietary device; the potential to build brand loyalty (for example Sony memory cards only work in their products, if you’ve already bought these cards you could be more likely to purchase additional Sony products in the future);
theory that Strategic Action Fields acts in response to environmental change is adopted to determine the state of the field. However, it is not able to be accepted to define the entire music industry by these terms due to a variety of effects that ancillary industries such as information technology are including different parts of actors within the industry. Therefore, exploring the terms about whether ‘established, emerging, and declining’ is a necessary thing to describe the state of strategic field
For example, apple itunes has comptetition with youtube for streaming video. In supplier, apple has Intel that supply the processor and computer memory, then with Microsoft that supply Office for Mac. In entertaiment, apple need supply from EMI, Warner, Disney, Fox, Pixar, etc to supply the apple store in itunes. Apple consumer can affect the sales in apple. For example consumers share music using peer-to-peer networks without paying for music, using custom firmware so costumer can install applications
Sony Music Entertainment and the Evolution of the Music Industry Table of Contents Table of Contents…………………………………………………………………………………............................2 Recommendations…………………………………………………………………………………………………………..3 Appendix 1………………………………………………………………………………………….…………………………. 5 Appendix 2………………………………………………………………………………………….…………………………. 11 Appendix 3…………………………………………………………………………………………………………………….. 13 Appendix 4………………………………………………………………………………………….…………………………. 15 Appendix 5…………………………………………………………………………………………