Water Filtration Systems And Its Effect On The Environment

One of the biggest harms to the world is pollution caused by people. Most of the plastic materials used by people are left to pollute. Bottled water is one of the biggest plastic materials produced. Some people say that bottled water is safer, convenient, and provide jobs to workers in many ways. The reasons for buying bottled water differ. Some people buy bottled water because they don’t like the taste or smell of tap water, while others on the other hand buy it because of health concerns with water contamination. Pollution is one of the biggest problems hurting the environment today, and water bottles that are thrown out after each one-time use, contribute greatly to its increasing buildup. Bottled water is not only expensive to us, but also to the environment. Bottled water is hurting the economy, harming human lives, and damaging the environment.

Billions of gallons of bottled water are consumed in the United States every year. Many Americans choose bottled water for its convenience and say that the taste is much better than tap water. They say tap water is flat and tasteless. Some argue that the cost of bottled water far exceeds the cost of tap water. One study showed that one bottled water per day would cost the consumer $365 per year while the same amount of tap water would cost ten cents. While bottled water is more expensive, it provides over 130,000 jobs resulting in over six billion dollars in salaries for american workers “Bottled Water Matters.” In the article, “ Bad To The Last Drop,” Tom Standage says that bottled water is too expensive and encourages people to stop buying bottled water and give the money to charity. In the article “ In Defense of Bottled Water,” Thomas J. Lauria says that eliminating bottled water would have the unintended consequence of driving people to choose more unhealthy beverages which have thicker plastic bottles and would be worse on the environment. He also says that bottled water is an important choice in situations where there is a lack of tap water or concern about water

Many of people have not realized that the creation of bottled water affects our environment. The production of water bottles requires a large amount of water plus the water that is needed to fill the bottle. Considering there is a shortage of water in several places, water should be better handled and not wasted on plastic bottle making. Of the eighty million single serve bottles of water consumed daily, thirty million ends up in landfills (Soechtig, 2009 qtd. in “Bottled Water: The Risks to Our Health, Our

Water is probably the most important resource we as people have. Humans can survive without food for several weeks, but without water we would die in less than a week. On a slightly less dramatic note, millions of liters of water are needed every day worldwide for washing, irrigating crops, and cooling industrial processes, not to mention leisure industries such as swimming pools and water-sports centers. Despite our dependence on water, we use it as a dumping ground for all sorts of waste, and do very little to protect the water supplies we have.

Companies using multiple advertising strategies to make people continue buying products. In the video “The Story of Bottled Water,” Annie Leonard addressed that companies need to sell more and more products to keep growing. Americans almost consume half a billion bottled water every week, and it is enough to circle the earth five times. Annie mentioned the term, “Manufacture demands” - the companies using advertising strategies to make people think they have to spend money on products they do not need, or they already have. Bottled water companies claim that the tap water is not sanitized and unhealthy for the human body. Therefore, people got scared to drink tap water at home. They are rather paying thousands of times more for a bottled water even it is free to drink tap water. Water bottle companies are seducing customers by putting images of mountains and rivers to convince the buyers that the water is safe and clean. They promote that it is an economical way for people to consume plastic bottled water because the water came from natural resources. In fact, tap water is the primary sources of most of the bottled water, and the bottles are not

Our objectives are to consider the impact of not entering the faucet-mounted filtration market on our market share, brand image and profitability. We must consider the short-term and long-term implications of different scenarios including: entering the faucet-mounted market, increasing our current pitcher sales, and increasing our filter

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

The chapter “Selling Bottled Water”, by Peter Gleick, works within the argument of Cynthia Barnett’s “Business in a Bottle”, which illustrates the superficial and deceptive image of bottled water, due to false advertising and pseudoscientific claims by greedy bottling companies. The companies take advantage of a free resource and make millions in profit. Although utilizing different styles, Gleick and Barnett’s grounds intertwine, exposing bottling companies’ manipulative tricks while opening the population’s eyes to the lie that bottled water is cleaner, healthier, and safer than tap water. Barnett focuses on specific bottling companies’ data and incorporates statistics for support, while Gleick separates his argument into various segments and provides a brief historical lesson on false advertising; these techniques expose the psychological effect of false advertising in the population and neatly organize the information proving false advertising exists.

Americans buy at least nine billion of plastic water bottle every year; this translates to millions of dollars spent on a commodity that is readily available in their homes (Lewis, page 1). The only reason that can justify this senseless behaviour is that Americans have been duped by the assertions of advertisers and marketers. According to Gleick, a good advertiser has the ability to make us buy something we may not need. These corporations spend many funds to denigrate public water supplies while flaunting their products.

Water bottles are a staple in today’s society. In his article, “Costly water: Bottled and Sold: The History Behind Our Obsession with Bottled Water,” author Martin W. Lewis quotes Peter H. Gleick when he says that, “Consumers buy bottled water for four main reasons: safety, taste, style, and convenience,” and he’s absolutely right (Par. 9). Bottled water is cleaner, healthier, and more convenient than tap water. More people are more apt to grab a bottle of water on the go, rather than fill a reusable bottle from the sink. It’s just easy. At least, that’s what we are led to believe. Bottled water is constantly in battle with its not-so-lavish counterpart, tap water. Some will even argue that the benefits of bottled water alone outweigh the cost. They, however, do not. The fact is, water bottles have plagued society for years and have become a growing menace to our environment and our people.

Bottled water is a high revenue business with little to offer its consumers. Americans spent around $11.8 billion dollars on bottled water in 2012 (Boesler). It is surprising to discover that bottled water costs at least 300 times more than tap water (Boesler). Bottled water drinkers might assume this is an adequate price considering marketers convince them it comes from natural springs, but at least 25% of bottled water comes from municipal water supplies (“Bottled Water”). The company filters the tap water and sells it in misleading packaging at an outrageous price. However, with tap water only $ 0.004 a gallon, Americans can filter their own water and increase the productive opportunities for their money (Boesler).

“One of the biggest challenges facing the bottled water industry is how to respond to the environmental claims levelled against it” (Grocer). Every time someone throws a bottle away, they have taken up more space in a landfill for the next four hundred fifty to one thousand years. Besides the long decomposition rate, water bottles are the cause of several more environmental issues. Overfilling landfills, health hazards caused by refilling, and the economic stresses due to the constant and inconvenient repurchasing are just a few of the negatives water bottles have on us. These plastic pollutants are doing more harm to both the environment and their users than good.

2. What is the risk to Coca-Cola’s reputation in using too much water and producing waste water?

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service