Water Treatment Systems Should Be Banned

2612 Words11 Pages
Many people in the United States, and in other parts of the world, take water for granted because all they have to do it turn on a faucet. “More than 3.4 million people die each year from water, sanitation, and hygiene-related causes. Nearly all deaths, 99 percent, occur in the developing world.” (Adams 2003) What if clean, drinkable water was available to those people? Water is needed to produce crops; it is also needed to hydrate people to keep them alive as well as feed animals. Water treatment systems can be used to take contaminated water, like that which is found all over the world in rivers and lakes, after it is run through a treatment system the water is lacking contaminates and drinkable. The product that I have decided would benefit not only my business but also the world would be my father in law’s water treatment business. The knowledge and ability of his company to take contaminated water, that you would not want to handle with gloves let alone drink, run it through his treatment system make it clean and pure is something that parts of the world desperately need. Using the four utilities of customer value, I can demonstrate why marketing these types of systems could be beneficial and lucrative. Form “consists of everything the manufacturer has to put into a product” (White 2012). Form utility incorporates physical facets of a product or service consisting of “aesthetics, durability, comfort, and atmosphere” of the product or service. The patron realizes the
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