Water: an Overlooked Essential Nutrient

In addition to their respective traditional beverages, both Powerade and Gatorade have a wide range of specialty flavors and mixtures. For instance, Gatorade features low-calorie beverages with only 7 grams of sugar per serving, as well as special drinks for endurance athletes with 300 milligrams of sodium and 140 milligrams of potassium. Powerade features beverages that have zero calories and that offer electrolytes and vitamins but zero grams of sugar.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

Gatorade was made in the mid-1960 in Southern Florida by Robert Cade. The originally flavor was Lemon-Lime. Many athletes would drink Gatorade to refresh themselves before returning to the game. The NFL was one of the first sport league to allow its players to drink it. By the 1970’s it was popular for many children and young adults. In the 1980’s teams celebrated their victories by

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

Sports drinks contain ingredients which have raised health concerns. The main ingredients in sports drinks are glucose, sucrose, and fructose or high-fructose corn syrup. (Insidetracker.com, 2012) Gatorade’s Glacier Cherry Perform drink, contain 41g of sugar per serving, which is equivalent to 10 teaspoons of sugar. (Griffith-Greene, 2014) Although sugar is necessary for the drink to taste good, sugar can have long term effects on your health. Too much sugar can over time lead to diabetes, high blood pressure and weight gain. (Hagy, 2007) As well as sugar, the acidity in sports drinks can dissolve teeth. These drinks are often full of sugar and sodium, which cling to the teeth, and eat away the protective enamel. People, who is drinking sports drinks, are often dehydrated, meaning they are low on fluids. Being low on fluids, affects the saliva production in the mouth, which protects the teeth by washing away products which cling to them. Being low on fluids means that there is less saliva to wash away

Which foods in your recorded daily intake provide specific micronutrients (specific vitamins and minerals)? Discuss the function of these micronutrients.

1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade

Staying hydrated is one of the most important parts of physical activity. In Clinics of Sports Medicine, it explains that “Maintenance of water and electrolyte balance is important for sustaining cognitive and physical performance. Dehydration degrades morale and desire to work. Body water deficits of as little as 2% body weight can impair physical performance. Water deficits of 5% to 7% body weight are associated with headaches, dizziness, and apathy” (Latzka, Montain 1). To prevent dehydration and its effects a medical team created Gatorade for the University of Florida’s football team in 1965. Since then, there has been a large market of beverages to hydrate athletes and improve performance. In Sports and Energy Drinks: Answers for

The major reason anyone drinks fluid before, during and after physical activity is to replace the water that is lost through sweat. If the water isn't replaced dehydration will occur and performance will be hampered. The purpose of sports drinks is to help rehydrate your body quickly and help improve performance and productivity. This is accomplished through a well-balanced mix of water, sugar (carbohydrates) and salts (electrolytes), the major ingredients in most sports drinks. These ingredients, combined with a variety of fruit flavours, create pleasant tasting drinks that, according to the companies, are suppose to help your athletic performance. Results prove that commercial sport drinks generally accomplish what they set out to do.

Gatorade is accepted as the market leader of US sports drink market with nearly 75% market share as at 2008 (Sports Business Daily, 23 July 2009). The study analyses the marketing mix of Gatorade in US market with special concentration on its Marketing Communications. It was introduced in 1965 as a thirst quencher by four medical researchers at University of Florida. The name for the drink came from

Water even can help produce benefits outside of your body as well, such as your wallet.

Sports drinks are used to receive energy while doing an active, or athletic, event. There are three popular types of sports drinks: isotonic (average athlete), hypotonic (low-perspiration athletes; jockeys and gymnasts), and hypertonic (long distance runners that need the extra carbohydrates and electrolytes). Isotonic sports drinks quickly replace fluids lost by sweating and supply a boost of carbohydrates. Hypotonic sports drinks quickly replace fluid lost. Hypertonic sports drinks supplement daily carbohydrate