We All Scream for Ice Cream

Augustus Jackson was born on April 16, 1808. He was a worker in the White House when he moved from his hometown in Philadelphia. In the 1820’s he was a teenager he became one of the top chefs. Then he quit and moved back to Philadelphia and he opened his own shop as a caterer and a confectioner. When working with ice cream he discovered that mixing rock salt and ice the salt will act as a neutral object that controls and lowers the temperature of the ingredients he used for his ice cream. When he made this discovery he started to sell it inin street vendors and in ice cream parlors. He found this out in 1834. Soon after the invention he was named the ‘the father of ice cream’. Although he didn’t actually invent it. Some historians say that

The two most common flavors of sweets are undoubtedly chocolate and vanilla. For years, people have been debating between the two attempting to conclude the ultimate flavor. Polls in which the participants choose their favorite flavor are also ways the world has decided which flavor was preferred more. Results show that vanilla had been the most desired, with chocolate following not too far behind. These two flavors have been grown and processed for the masses for centuries. However, out of the two flavors, vanilla has a more complicated natural growing and production process.

Some are fine connoisseurs of wine, or aficionados of cheese, and there are degrees for exploring their intricacies. But a childhood of ice cream has led to my refined palate of Ben and Jerry’s flavors. It began when I hated taking pictures. The only way the grumpy four-year old girl would smile was if she knew she was getting ice cream afterwards; the thought of my favorite treat always convinced me to smile.

The number of coffee shops, restaurants and ice-cream kiosks in Bishkek has increased for the past ten years, but there has never been a place that serves up high quality ice-cream and offers a wide variety of drinks, cakes and original creamery creations. In Bishkek there is no place that can offer a unique, innovating and entertaining way to enjoy high quality Page 5

(Transition: The history of Hershey’s chocolate laid the foundation for the many different types of chocolate eaten today.

Roy Seider had experience of selling high-end coolers so that he began designing his own line of durable coolers keeping ice frozen far longer with materials. His brother, Ryan, sold his Waterloo Rods company that he had owned and

Russians consume 2.5 kg of ice cream compared to the 16 kg in the USA. This is due to a different mode of consumption. Russians consume ice cream “on the go” as a snack – Spontaneous/impulsive purchase (no in-house consumption at the beginning)

Who in here likes icecream? Is anyone allergic or not like ice cream? Those who don't like it, oh man. I am crushed and i don't know how someone doesn't like ice cream!

- The consumption is about 6 times lower than in France, Canada, US because of a different mode of consumption. Indeed, Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home.

It is not that if you eat sugar once in a while as a treat, you are going to drop dead, but if you decide it is going to be a good idea to eat a dessert every day in very large amounts, you are probably going to end up dead before you know.

There was a dramatic drop in ice cream companies from 1991 to 1992. The output fell to levels last experienced in the early 1970s. Foreign ice cream companies, including Ben & Jerry’s, Baskin & Robbins, Nestle, and Unilever, all poured into to Russian market to capitalize on the open market opportunity. This show Ice-Fili’s technology were same as before that way new competitor enter in Russia as a result.

Ice-Fili’s marketing approach and product distribution could be seen as weaknesses in the company’s primary activities. In 2001 the firm started its first TV marketing campaign years after competitor’s advertised through the media outlets. To date Ice-Fili is still very inexperienced and far lacking of marketing strategies deployed by Western competitors such as Unilever and Nestle. Not only does Ice-Fili need to market more fiercely against competitors within industry, it must also compete against other consumables such as beverages and snacks. Another weakness is the distribution that is handed over to several distribution companies. There is a much higher chance (twice as likely) to find products of its biggest competitor Nestlé than those of Ice-Fili. Another detriment is how ice cream is viewed socially. Currently ice cream is primarily an impulse purchase. If Ice-Fili can change this outlook, it would result in an enormous

Around the Middle Ages many European countries were already making desserts that were made from cream. But because there weren’t any freezers or refrigerators at the time, ice cream had to be served immediately or it would melt. When the technology for refrigeration and freezing were not advanced yet, cooks would be able to tell step by step how to make mixtures for cream but not how to keep them cold. So with more understanding on the cooling process, they were able to make what they called “cream ice”. The Arabs were the first known people to know how to make ice. Italians and French learned of their techniques and were fascinated by using both ice and salt to freeze mixtures and keep them cold. Later on ice houses were being made as kind of their version of a refrigerator. This way people were able to have ice year

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

In the late 20th century, the ice cream industry market share was classified into frozen novelties and packaged ice cream, and packaged ice cream could be divided into super premium, premium and lower-price products. Dreyer’s Grand Ice cream Company mainly focused on the premium products.