We Can Do It Poster Analysis

At the time this poster was created, America was in the very midst of World War II. Because of the astounding amount of U.S. males overseas fighting, there was a major need for women in the workplace. The poster proclaiming “We Can Do It!” was one of the first propaganda posters used to encourage women to work in factories and take over the extremely important jobs that the

During World War one, the United States Navy Recruiting Bureau, and the United States Treasury Department each commissioned posters featuring women who encouraged citizens to participate in the war effort. The two posters, despite being intended for the same purpose, depict women in particularly contrasting light. Analysis of the contrasting war posters can help illustrate society’s perspective about women during the early 1900’s, their expected roles pertaining to the war effort, the strategies used to engage citizens and encourage them to become involved, and the use of imagery and symbolism that were used to achieve the posters’ objective.

‘Rosie the Riveter’ is the name of a fictional character which was created to represent and symbolize the millions of real women who were encouraged by the North American government to join the work force in factories, munition plants and shipyards during World War II, while most men were called to duty to serve in the army during the war.

When The World War II came quickie marriages was the all out norm for people for the men that was going overseas and fighting during that day and age . As the men fought the women went to work and volunteered for organizations . The women volunteered for the Women's army Auxiliary Corps , The Navy Women's Reserve , and others. But Rosie The Riveter was an assurance that everything would be alright and women's role will change forever .

We can see in the poster the woman's triumphant pose with raised arms helps to associate women working in factories with a victory for great britain. As well as through the slogan used “women of Britain come into the factories” will motivate the women to join and help with the war efforts. This poster is effective at convincing the women because it will make women feel that they will have the power and influence over the outcome of the war.

During time of war propaganda was spreading telling women that it was their time to shine in the world of work. Posters, film, and radio were primary sources of using propaganda. A famous propaganda poster is one called Rosie the Riveter showing a woman flexing her

Rosie the Riveter is considered a feminist icon in the US. During the nineteenth and twentieth century feminism grew big they fought for the equal rights of women, against domestic violence and abortion rights. More than a poster Rosie the Riveter was known to represent a real woman. According to the Encyclopedia of American Women Rosie relates the closest To Rose Will Monroe who worked as a riveter at the Willow Run Aircraft factory in Michigan and build airplanes such as the Boeing 29 also known as B-29 and B-24 bombers for the Us Army Air force. As hard as she tried to achieve her dreams and accomplished them Rosie became Rosie the Riveter and was an ideal for many. Not only does this poster stand up for women but it’s important because it increased the number of women working, 22 million in 1941 that’s a 57% increase. Another organization was the ninety-nines, an international association of

Throughout time, women have been considered housewives and mothers. Not all women stayed home, throughout history women have worked, mainly clerical jobs, teaching, charity workers, and other less demanding physical work. It was never a new thing that women were in the work force, it was the impact the propaganda posters and WWII made on the women in that workforce. This propaganda poster; titled “We Can Do It” features a beautiful women with her arm flexed and she is in her work coveralls, above her it say “We can do it.” the author is J. Howard Miller, he uses pathos and ethos to inspire a social movement that increased the number of working women, and changed the face of the workforce.

Even though Rosie the Riveter is an image frequently synonymous with the contemporary women’s movement, she was not designed to promote social change or improve the role of women in the workplace during World War II. In reality, she was promoted as the ideal female worker and was patriotic, confident, capable, and beautiful in a large propaganda campaign by the United States government. Since the war caused many men to answer the call to serve in the military, both at home and abroad, the United States was faced with the urgent challenge of recruiting women into the workforce. Rosie the Riveter was their solution to this problem.

The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their

It gave them a taste of what was out in the world and got them to think of themselves as workers instead of just homebodies. At first they were hesitant because it was a new domain, but once they grew accustomed to this new role they weren’t about to evacuate and instead embraced their new power with Rosie the Riveter, the new face of activism. Rosie stood for everything these women fought for and was a symbol of hope and persistence. Her famous words echoed through the streets of the United States, “We Can Do It!” Some of the more daring women wanted to help even more, so they enlisted to go fight alongside the men of their country. These brave women were now soldiers and proved that they could enter dangerous situations and do the job right. For the women of this time there was no going back to the docile housewife of the past. From this point on they were looking for a future outside of the house. Then, in 1945 the war drew to a close and men who had been away began to file home. They were anticipating returning to their old jobs that women had occupied when they were away, however women were resisting to leave.

Before the war, women in America had typical lives, and many were wives and mothers. America was brought into the war unexpectedly when Pearl Harbor was bombed in 1941. Hundreds of thousands of men were drafted into the war, leaving the women behind. America lost a lot of valuable, hard-working men to fight, and they needed people to fill their positions. According to history.com’s article, “American Women in World War II”, it was then when Rosie the Riveter was created to recruit women to become part of the “work force” (“American Women in World War II”). Rosie the Riveter was a fictional character who motivated women across the U.S. to take jobs in different industries, many of which were previously all-male positions.

Gilderlehrman.org announced, “The number of working women rose from 14,600,000 in 1941 to 19,370,000 in 1944. In the later year, 37 percent of all adult women were in the labor force. At the peak of the industrial effort, women constituted 36 percent of the civilian work force.” ("The World War II Home Front"). The total population of women workers were growing majorly. Women were making movements across the country due to working in factories. More women actually enjoyed working in factories rather than their housewife job. More women started expanding their culture due to it. A major impact to women was Rosie the Riveter. Rosie the Riveter was a woman figure who was all over articles to encourage women of any age to step out of their comfort zone, and encouraged them to take a part in helping out with the war. Gilderlehrman.org states “But then the

Rosie the Riveter was a metaphoric figure used to represent the strength, dirty jobs, and work women provided for the war effort. Penny Colman states “Rosie the Riveter was supposedly based on Rose Bonavita, a riveter in the United States.”

More than six million women took employment outside of the home, and many of the women had never been paid for working. Rosie the Riveter was an iconic figure during the war she showed women a sense of independence by taking them from the household into the workforce. Adult women in Oklahoma frequently went to work in oil fields, gas wells and built airplanes or even worked at-large ship yards. During the war-time, the women were able to prove to America that ladies were just as physically strong as the men were and would do anything to support their country. Mothers would generally barter with family members or neighbors on whose turn it was to watch the children while at work. "Mothers being taken out of the home to work is where child delinquency began, children were not getting the love and the discipline they needed from their parents," said Sharla