The current athletics systems in many large colleges are no longer beneficial to student-athletes or the academic premise the schools were founded under and are in need of intensive restructuring. Ernest Boyer, former president of the Carnegie Foundation for the Advancement of Teaching said, "I believe that the college sports system is one of the most corrupting and destructive influences on higher education" (1999). In fact, it is widely acknowledged that there is corruption by many college coaches in the areas of recruiting, eligibility, degree progress, and academic integrity of athletes. The NCAA (National Collegiate Athletic Association), the national governing and accrediting agency for college athletics, possesses the duty of …show more content…
The NCAA also makes money from the advertising and gate receipts for this tournament. Colleges with winning football and men’s basketball programs also bring in huge amounts of money. Among the 62 football teams in the major conferences, those who make it to a championship bowl game receive $13 million, which, after shared with the other members of their conference, comes out to about $1.3 million per school per year.
Universities can sell sponsorships to various companies for advertising (at a minimum of about $300,000 per year) and have recently begun naming their stadiums after large corporations in exchange for large donations. Most large athletic departments have lucrative deals, worth about $1 million yearly, with shoe companies. Many colleges receive a substantial amount in royalties for college merchandise, which is sold under official license; some schools receive up to $6 million annually from this source. Coaches also stand to make a significant salary (including base salary from school as well as television, radio, and shoe company stipends) with the highest paid football and basketball coaches currently earning $1-$2 million a year (Eitzen 2000). Even among schools who don’t produce these extreme amounts of revenue,
Most of the time if the athletes are good enough they will make three times as much as there coaches and trainers do. A lot of athletes have the benefit of having alumni that have moved on to the professional level and that gives them an edge to make it to the next level unlike the average person. “Hart-Nibbrig & Cottingham (1986) termed the current influx of revenue into intercollegiate athletics as corporate athleticism” (Raymond). We live in the present day where we look for anything to make a profit off of but illegal activity is not acceptable. There has been multiple cases where
College athletics is a billion dollar industry and has been for a long time. Due to the increasing ratings of college athletics, this figure will continue to rise. It’s simple: bigger, faster, stronger athletes will generate more money. College Universities generate so much revenue during the year that it is only fair to the players that they get a cut. College athletes should get paid based on the university’s revenue, apparel sales, and lack of spending money.
The popularity of college sports has risen tremendously throughout the years amongst Americans. The passion to watch college basketball, football, baseball, and other sports has generated billions of dollars to the NCAA (National Collegiate Athletic Association) and to various athletic programs throughout America. Even though, colleges are raking in millions of dollars from their sports teams. “Last year 's National Collegiate Athletic Association ("NCAA") basketball tournament generated over $70 million in gross receipts” (Goldman).The NCAA prohibits payments, beyond educational scholarships, to athletes who are the source of these revenues. College athletes spend countless number of hours in their sport every day by attending long and tiresome practices, workout sessions, and film sessions whilst balancing their academics, but do not receive any payment for their efforts. Athletes are putting their lives and careers in danger during practices and games by being vulnerable to any type of injury that might end their careers, and many of these athletes are not provided any type of medical insurance to fund their injuries. Colleges need to realize that athletes often feel exploited because while they generate revenues, they are scrounging to meet their basic necessities and sacrificing their academic and professional careers. Many college athletes, professional lawyers, and sports analysts have taken various initiatives to help
NCAA, short for National Collegiate Athletic Association, is a “non-profit” organization which over watch all the athletic related activities on college level. In the early 20th century, President Roosevelt created NCAA because he wanted to insured college athletes from injuries and even deaths. Despite the original purpose of the NCAA is not about money, it has become one of the most lucrative companies in the USA. According to Taylor Branch, “big-time college sports are fully commercialized. Billions of dollars flow through them each year. The NCAA makes money, and enables universities and corporations to make money, from the unpaid labor of young athletes” (Branch). Besides the tremendous fortune these college athletes made for the NCAA, it is also a vital source for university entertainment, enrollment, and money. Although these athletes generate great fortune and put up great shows for society, they do not receive proper pay back. To balance the current unfair compensation system to the athletes, in addition to free tuition, college athletes should be treated as workers in a business market system and paid depending on their own performance.
Colleges bring an incredible amount of money by their sport teams alones. According to John Brill, a sports journalist writer, “College football and basketball generate more than the National Basketball Association, a total of more than $6 billion yearly.” The money made from these sporting events are not being used correctly which is frustrating many college athletes. The money that is being
For example at the University of Texas an in state tuition is worth around $4,000 while out of state tuition is worth around $11,000. Now as previously stated, Texas football players’ fair market value is at $578,000 per year. So at the very least there is $567,000 per player that we really do not know where it goes. I understand that college athletes do not deserve all the money they bring in but if one really thinks about it there is no where else in the world of economics is there a person that spends over forty hours a week and brings in $500,000 per year for their institution, yet they are only compensated $11,000. The numbers do not match up. (Frommer, 2013) These numbers definitely do not match up when one takes into account coaches salaries. The average coaching salary in NCAA division 1 basketball is a massive $1.47 million per year. With Duke’s head coach, Mike Krzyzewski, making the large sum of $7.2 million per year . While Duke’s athletic director, Kevin White, brings in close $1 million per year. After looking over these stats, one quickly realizes why college athletes are not being paid. In 40 of the 50 states in the United States of America the highest paid public employee is not a government official, but the head coach of a college football or basketball team. In North Carolina the average income per household $45,570 while the tax rate is 5.8%. What this means is that on average each person in
The argument of paying college athletes outside of the scholarships they may be receiving is becoming a rather popular topic. “Should College Athletes Be Paid?”, an article in Santa Clara Law written by Ron Katz, Isac Vaughn and Mike Gilleran weighs both sides of paying student athletes. They argue the point that regardless how you look at the situation, a handful of college sports have become a business. Sports such as Men’s football and basketball being broadcast on television now generate approximately $750 per year for colleges. It is acknowledged that the ones who are bringing in this money (the student athletes) are not receiving revenue from the sport they are playing. The idea of treating all sports the same was possible back in the day but today you cannot deny that one sport may bring in much more than another. Therefore Gilleran et. al. concludes that each school should be able to choose if they want to start using the business idea and paying the athletes for their work. “Alabama head coach, Nick Saban’s contract extension calls for him to make $45 million over the next eight years. His players, on the other hand, receive only the NCAA scholarships that does not even cover their basic living expenses.” (Gilleran et. al. par. 27) How is it that
College athletics for some schools are what brings in the most revenues in terms of category. These college athletes that attend these schools are able to generate millions to billions of dollars from viewers, sponsorships, and fans. “The 231 NCAA Division I schools with data available generated a total of $9.15 billion in revenue during the 2015 fiscal year. But while there are 24 schools that make more than $100 million” (Gaines,Cork). This data provides the evidence that the top generating schools has the capabilities to pay their athletes, yet they do not. John Bill an expert believes the NCAA should pay college athletes. Bill explains, “The promise of a free education is not enough anymore if the NCAA wants to act as a money making business, and not reward those who help make it profitable” (Bill,John). The NCAA has evolved to be a professional league on its own. For the amount of revenue they will be earning it is comparable to the
College athletics assume a large role in the entertainment industry of America. Each week, millions of people tune in to watch their favorite team, buy tickets to go to the games, or spend money on university athletic merchandise to show their pride. The NCAA and universities benefit enormously from college sports. The top 10 total revenues generated by universities were all well over the $100,000,000 mark in 2012 (“College Finances 2012”). The University of Texas tops the list with $163,295,115 total revenue from athletics (“College Finances 2012”). Last football season, Texas A&M University quarterback Johnny Manziel won the Heisman Trophy. As the first freshman to ever win the trophy, he propagated over 1.8 million media impressions which translated to $37 million of media exposure (Cook). The University’s licensing revenue jumped 23% this past year due to the success of one player (Cook). The NCAA itself generated $871,600,000 in revenue from the championship games (“College Finances 2012”). All of this revenue is impossible without the student-athletes. The NCAA is strict on making sure that athletes should be treated no different from any other student (Blias). However, the athletes are involved in a heavily commercialized multi-billion dollar industry. As amateurs, athletes remain restricted solely to scholarships as the only form
The world of sports has grown larger than life over the past century, especially in college. Being a collegiate athlete is, without question, the hardest athletic profession in the world. Not only are students devoted to their sport, which requires an obscene amount of time of preparation, but they are also devoted to their school work. And the award they receive for their hard work? Of course there are the great memories, friendships made, “free education”, or national championships, but are theses students receiving their fair share? Should college athletes be paid? It is a question that has been asked, but never truly answered. College athletes should be paid for their work. I even have the perfect system to see
Ticket sales, advertising, and merchandise help colleges produce hundreds of millions of dollars through college sports (Nocera and Williams). College-athletes, especially from D1 universities, are there to help the school produce money. A major part of a school’s profit is coming from the athletic department and they are even saving money too. Athletic departments are considered part of the educational system and do not need to pay taxes on sponsors, tv broadcasting, and season tickets (Eitzen). For example, March Madness is a popular event that is televised every year; some teams have even created their own broadcasting systems. Universities and coaches are supplying enough money that the athletes could receive some pay as well.
Twenty eight of the division one college football teams generated over 100 million dollars in revenue last year (Schroeder). The 65 universities that make up the Power Five conferences, plus Notre Dame, totaled $6.3 billion in revenue during 2014-15 as compared to the $11 billion brought in by the NFL. With the amount of publicity that the colleges and NCAA are receiving along with the money that they bring in from college football, the players deserve a portion of the money rather than just a scholarship. The revenue brought in by these colleges are often seen going to the coaching staff and the overpayment of their coaches as seen when Jim Harbaugh transitioned into being a college coach but received the same wage.
Most student-athletes playing a sport in college are there on an athletic scholarship. The scholarship is granted to them by their respective schools and is worth anywhere from $50,000 to $200,000. According to Edelman, the football program alone at University of Alabama brought in roughly 143.3 million dollars of revenue. In perspective, that’s about 2 million per player. Even though Alabama is an elite program and brings in more than the average football program, the NCAA brought in nearly $845 billion in 2011 per Sonny. Now it is obvious there many ways a university brings in revenue, but it is safe to say that a player is worth more than that $100,000 scholarship. In fact, a substantial share of college sports’ revenues stay in the hands of a select few administrators, athletic directors, and coaches. Now think about what college athletics would be without the world class athletes it has today, or without any athletes at all. If a school didn’t “award” athletes these scholarships, there would be
As a nonprofit the NCAA is often not compared to large companies even it makes comparable revenue. All television and video game revenue, as well as ticket, jersey, and souvenir sales made from college athletics all go to the NCAA, the conferences, the athletic departments, and the coaches. In fact, one study suggests, “Men’s basketball and football combine for $6 billion alone” (Mondello, Piquero, Piquero, Gertz & Bratton, 2013). None of that revenue goes directly to the student athlete even though the NCAA surely has enough money to do so if it chooses. USA Today writer Bruce Horovitz states in his article, March Madness Evokes Marketer Madness that, “The NCAA men’s basketball tournament generated $1.15 billion in television ads in 2013, well beyond the revenue generated by the NFL and NBA playoffs, according to ESPN” (Horovitz, 2014). Marc Edelman, a professor at City University of New York takes it a bit farther in his article The Case for Paying College Athletes, and claims, “The college sports industry generates $11 billion in annual revenues. Fifty colleges report annual revenues that exceed $50 million. Meanwhile, five colleges report annual revenues that exceed $100 million” (Edelman, 2014). In contrast, during the 2014-2015 season the NBA grossed about $5.18 billion in revenues according to Forbes Magazine, which was a league record high. The NCAA revenue money is also not evenly distributed among the schools, as top tiered athletic programs tend to make more money
The NCAA’s greatest fear about paying student athletes is the money itself. They worry it will be spread thin between all the sports departments, but with all the money circulating around the college sports industry, they should not have any concerns. The two most popular college sports, football and men’s basketball, generate over $6 billion in annual revenue combined; more than the amount the National