Weaknesses Of Ben And Jerrys

makes them add value to reputation of their brand. Their main strength is an ingenious

Because there is such a variety of ice creams to choose from, the buyers have the power in this industry. The variety of options available makes it more prone for buyers to not be loyal to one specific brand. The all natural ingredients that Ice-Fili used could be used a competitive advantage if done so in an effective way. The natural ingredients also created an issue because they had a lower shelf life which made it difficult for people to store and transport and therefore increasing costs.

Developing a new flavor at Ben & Jerry’s is mostly a collaborate effort between Research & Development, Operations, Marketing and sometimes because of retail opportunities (feedback from the customers). There are a few ways in which a new flavor is born. Mostly, Research & Development creates a new flavor, and Marketing has to figure out an attractive name for it. Or once, Marketing have name to Research & Development, ‘Wavy Gravy’, who tried 159 times before they came up with the right flavor to go with the name ! Also consumers send in a lot of ideas for great names, like ‘Chunky Monkey’ and ‘Cherry Garcia’. It’s up to R&D to figure out the best flavor to go with those names.

Factors Related to the Target of Change: These relate to the specific targets at which OD interventions are targeted. The targets of change can be different issues of the organization and at different levels.

| * Highest Market share among competitors * Only Firm with a delivery vehicle * Strong hold on B2B market * Highest stock price among competitors * Highest dealer rating among competitors * Very high and consistent return on marketing

In the first place we have to see in general why people buy ice creams, and what value it has to them this type of product and then we have to analyze the different types of markets because the reasons will change accordingly with the type of (children or adults, for example) and product (premium or not, for example). So basically the answer to this question is that the reason why consumers buy an ice cream depend of some variable factors that I will try to explain here. Consumers just buy a product because of the value it has to them, because it satisfy a need they had and possibly they didn´t know. In the case of Ice creams, in general people buy the normal type of ice cream because of the flavor, the ice cream is competing with other

Because Breyers is owned by Uniliver who also owns competing lines such as walls(blue ribbon), starbucks and Ben and Jerry’s, Breyers may never reach it’s full product potential because what it lacks uniliver offers in the competing lines. Breyers has a weakness in their packaging since it’s container size shrunk from a half gallon or 2quart size to only 1.5quarts and not all of their flavors are offered in pint sized containers. A variety of Breyers pint sized containers are not available in grocery stores due to the substantial amount of other ice creams that are offered in smaller packaging such as Ben and jerry’s.

In present time the Blue Bell Company is ever so increasing making more ice cream and more money than ever before with a record high price for a single gallon being around $5.80. On April 20, 2015 five patients were treated in Kansas and three in Texas after testing positive for Listeria monocytogenes. Causing the Blue Bell Company to completely shut down all production; of the potential to be contaminated with Listeria monocytogenes. Since then the company has started production back up slowly but surely, starting by restocking shelves in bigger stores in Austin, TX and in the Houston, TX area. We will be seeing Blue bell on the shelves in smaller towns like Stephenville, TX on November 2.

After analyzing Ice Fili and its respective ice cream industry, we are able to assess Porter’s five forces. Determining the threat level on a low to high scale is beneficial in our analysis of whether or not this industry is attractive to use as a future stakeholder. To begin, the threat of new entrants on an industry will help determine if that industry is easy to enter or difficult under certain criteria. Such criteria includes, switching costs, customer loyalty, and product differentiation. When switching costs are high, customer loyalty low, and products are easily substituted for one another, the threat of new entrants is relatively high.

The other competitor to Ben and Jerry’s is Dreyers; however, I will identify some features that Dreyers have that Ben and Jerry’s does not have. The features that this company offers involve packaged ice cream flavors that are sold in big containers (whereas customers can only buy Ben and Jerry’s in pint size containers), and a new type of ice cream and flavors which is called custard (“Delight In Every Scoop”). Furthermore, like Ben and Jerry’s, Dreyers caters to some dietary needs like flavours created without dairy, contain no type of nuts and sugar has not been added to this product (“Find Your Favorite”). However, Ben and Jerry’s is located in twenty- seven different places in the world, but Dreyer’s is only located in two different places

Starting Wednesday, vegans everywhere will be able to enjoy four flavors that Ben and Jerry's offers. This dairy free, vegans friendly ice cream can be found in the favored Chunky Monkey and Chocolate Fudge Brownie. However, after all the years of vegans envying people who could eat Ben and Jerry's, they introduced two flavors that are exclusive to the dairy free line! These flavors include the most anticipated P. B. and Cookies which

Having the company's focus on the consumer builds trust and a respectful reputation that is seen throughout the world

As stated from the company diary free product line was created after the increasing demand of their customers. While launching new line they, however, had to make sure that the signature features will be sustained. Ben and jerry’s ice cream is a well-established product with the long tradition. Their customers are used to high standards which the company obligates itself to deliver. Over the time that has not only misted to produce high quality all natural ice cream, but has gained popularity trough their product variety.

1.Ben and Jerry decided on their product by picking something that related to food because they were both food lovers and so they went with homemade ice cream. Homemade ice cream would require less equipment to make it. They decided that their target customers would be a college city with no competition because the cities with warm climate all had ice cream parlors. The city they picked was Burlington in Vermont which in fact had students and the store location was an abandoned gas station that was close to the main street of the town. 2. To promote their product Ben and Jerry threw a fall down festival during the winter to draw in customers this would allow them to engage with the community. Another way they promoted their product was to have

For our Fishbein project, we compared two competing ice-cream brands, Ben & Jerry’s and Haagen-Dazs. Our attributes included: the availability of unique flavors, the availability of your favorite flavor of ice cream, how strong the flavors are and the creaminess of the ice cream. After surveying 40 Marist students on their opinions, we have concluded that Ben & Jerry’s is more popular than Haagen-Dazs.