Weaknesses Of Bertelsmann Swot

The digital books business eliminated the physical books in the store. Barnes & Noble offered a wide range digital platforms to its customers. The digital system was comparable with Window 8 personal computer and tablets. It also worked well with Apple’s product such as iPad, iPhone and other products like Android smartphones and tablets. The firm continued to stay in a competitive advantage position in the marketplace, even though it had to compete with many powerhouses in the same industry such as Waldenbooks and Crown Books. And yet, Barnes & Noble remains on the top of the leading U.S bookstore chains.

If traditional book sales continue to fall at their present rate of 34% annually we will be out of the traditional books selling in three years. The CD sales are declining at a similar rate.

As a new revolution rears its head due to rapidly evolving technology, many are becoming concerned with the potential problems that e-books could present. Ms. Elliot, a retired librarian, expresses her apprehension and concern for this electronic book form through a speech conducted at the “Reading: the future” forum. Directing her speech to mainly booklovers, she also reaches out to parents whose children will be most affected by the development of e-books.

Barnes and Nobles is one of the biggest bookstores that has a brick-and-mortal store concept. In the past they were know as a “big bully” that drove small book stores to close down because of their aggressive tactics to have competetetive advantage over them. Nonetheless, with the evolving circle of technology they have had a hard time in keeping up with the E-book era. In 2014 E-books increased its reader subscription by 28% compared to 23% in 2013. This number will continue increasing because 50% off American’s have access to devices that are either an e-reader or a tablet. B&N changed its business model to adjust to this new setting before it suffered a

The advent of e-books, coupled with the rapid decline in brick-and-mortar bookstores, has left an increasing number of people pondering the possibility of actual physical books going the way of the dinosaur. As an avid audiobook “reader,” I wanted to see for myself whether or not the Digital Revolution has truly swept traditional bookstores aside, leaving publishers trembling in fear. For this reason, I chose the recently-opened Barnes & Noble bookstore at The Fountains at Farrah shopping center the research hub for my observation project.

The Kindle, Nook, and similar e-readers were created with the hopes of keeping literature alive in the digital age by converting traditional ink texts into swipeable and chargeable electronic documents. With this shifting market, authors and publishers alike have adapted in order to keep up with demand. Authors agree to allow their books to be digitally downloadable, and the books are then made purchasable for a cheaper price than print. Since the creation of e-readers, many new publication companies operating solely electronically have popped up to offer old and new authors alike the chance to be published digitally. If an author finds it particularly difficult to get their work published traditionally, they may turn to electronic publishing in order to get their work to the

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry (1). The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

Initially, the publishing industry was considered to have less likeliness of encountering the same jolting upheaval as experienced by the music industry upon the introduction of new technologies. The evolution towards the digital age is expected to be quite smooth due to several factors. These factors include continuing attachment of the readers towards the paper, limited levels of electronic piracy, and complementary nature possessed by e-books and paper. The power of word is expected to increase. Bain & Company conducted a survey spanning over 3,000 consumers from six countries and three continents (United States, Japan, Germany, France, United Kingdom and South Korea). The survey indicated that readers are inclined towards reading more when they are

Throughout this past decade Globalization and technology have drastically impacted the sales of Barnes & Noble. In the recent past Barnes and Noble was faced with its biggest challenge it has faced in its history, trying to keep up with Amazon’s fire tablet. This was definitely a new challenge because unlike Barnes and Nobles past competitors such as Borders book store they were now in current competition with a specific product of a company. The Amazon tablet was like nothing consumers had seen before.

According to Association of American Publishers and the Book Industry Study Group, the sales of e-books were skyrocketed from US$ 869 million in 2010 to more than double in 2011 to bring in some US$2.07 billion for the US publishing industry. Another report from the CNN website, it showed that e-book sales have a 202% of increment from 2010 to 2011.

Bertelsmann has strategic synergies which could be realized in a partnership with TVW. They would provide much needed programming channels and access to sports networks that are currently not available to TVW. However, at the suggested price point agreed

Will Bury's e-publishing invention that can produce both digital text and understandable digitally-read text quickly from published books has the potential to completely disrupt digital publishing, digital recording and a wide spectrum of other training-related industries. His early efforts at selling the recordings and downloadable book files online have been disappointing, showing an apparent lack of price elasticity in the market. One of the fundamental shortcomings of his pricing strategies is their lack of agility as it relates to a value-based pricing strategy. Will needs to realize that the content of the books and their reputation for scarcity versus ubiquity has a direct effect on their price elasticity curves (Xu, 2007). Will needs to also do a significantly greater level of experimentation with pricing to determine how the customers he is attracting to his website view the recordings from a value, substitution pricing theory, and scarcity versus ubiquity standpoint. Static pricing for digitally-enabled and distributed goods often fails to capture the nuances in product demand including an accurate assessment of the demand curve (Clay, Smith, Wolff, 2006). These are foundational elements of any pricing elasticity study, and Will has just a small proportion of the data he needs to define an optimal pricing strategy for the digitally enabled books and recordings. The following section provides an analysis of key questions

In the beginning of each new semester, millions of students across the United State of America forsake their school bookstore and find their way to Amazon.com This hunt for class textbooks at a discounted price has become a part of the student culture in America. This phenomenon that occurs is merely a drop in the ocean of the giant that has become Amazon.com

The seller of digital textbooks will also be saving money over producing hard copies. 32% of the cost allocated to paper, printing and editorial can be completely eliminated along with 22.4% of costs related to bookstore operations and personnel. Bookstores as we know them could become obsolete or transformed into stores that sell tablets, e-readers and software packages on campus. Publishers or sellers will now be able to tap into a more global market with electronic textbooks as the information can be translated into many languages quickly.

This has an effect on the increase growth of online sales of books; for example, as the price of books is expensive in the high street, such as WHSmith; customers will switch to online purchase, such as, Amazon. Moreover, the changing in technology also encouraging consumers to switch from traditional printed books sold in high street book stores to e-books sold online. For example, this has been supported by the BBC website which suggests that ‘the total number of printed books sold dropped even further- falling 9.8% to 186.9 million.’ This implies that the continued growth of the digital e-books market sold online has serious impact/responsible for the large decrease in high street book sales. (BBC, 2014)