Weaknesses Of Sony Corporation

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

Sony have been known worldwide as a Japanese multinational company, its efforts trying to expanding business in United States, have made that Sony acquires CBS Records and Columbia Pictures. Thus, creating Sony Music and Sony Pictures, which represent Sony entertainment. This involved to the company in $1.2 billion of debt, and assigned goodwill assets for $3.8 billion.

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that

Sony Pictures is one of the American entertainment company, which was founded on December 21st, 1987. At first it was called as Columbia Pictures Entertainment Inc., later in August 7th 1991, it was named as Sony Pictures Entertainment Inc., also known as Sony Pictures.

Billabong operates within the highly competitive surfwear industry comprised of the ‘Big Three’ including Quicksilver, Rip Curl and Billabong itself, along with a pool of smaller firms and specialist manufacturers. It employs a number of strategies in order to differentiate itself from these rivals and maintain its authentic association with surfing culture. These strategies include pursuing a niche market of 10-24 year old brand obsessed and anti mainstream consumers, multi branding, high involvement in multiple promotions to convey that Billabong is genuine and linked directly with the sport and also the strength of the brand itself. These strategies enable Billabong to

One of the Japanese multinational conglomerate “Sony Corporation”, according to their history “Sony” that is a small group of young people and the unlimited innovative ideas with their passion and energy (Sony History). It also be called “Head of Electronic” (Dina, Lo. 2005), most of various high quality innovative technology products are manufactured by “Sony”.

At the beginning of eighteen century, high quality products of Japan started occupying the world market rapidly. The success story of Japanese companies made American companies surprise and curious, then American soon found that team work was one of the keys for Japanese companies’ success. For two hundred years, team work has been widely applied successfully in business and it is considered as an important element in helping companies to work more effectively. For this reason, team work at workplace has become a very significant topic in business research during the past time. Understanding the importance role of team work in

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

Through a comprehensive research on Sony’s industry as a whole, according to Wall Street Journal, “TVs are the core of the core for Sony (Dvorak P., August 29, 2005, Sony Plans Ad Blitz to Boost Ailing TV Unit)” because of the spirit of innovation, state of the art technology and superior quality imbibed in its corporate culture. Sony’s primary problem that was observed during the research process was its high pricing strategies especially in its ailing TV industry which has resulted in a decline of its sales growth and revenue though. A major drawback for the high prices of Sony TVs is due to the rise of the Yen in which consumers bear the brunt by having to pay higher prices for. This is done as such because Sony needs to recover its

            “It’s a Sony!”  Sony is one of today’s leading brand in electronics, from personal to home entertainment audio and video system, communications gadget, broadcasting and other professional electronic devices, personal computer, digital camera, to robots.  Sony Corporation is a Japanese electronics giant, and has now evolved into a multinational company.  This essay brings to light Sony Corporation’s organizational culture and structure.  Also, it is going to analyze the extent in which organizational culture and structure impede or contribute to the effectiveness of the organization.  The following paragraph shows a brief history of the work organization.

Sony Corporation (Sony), incorporated on May 7, 1946, is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional and industrial markets, as well as game consoles and software. Sony’s primary manufacturing facilities are located in Japan, Europe, and Asia. Sony also utilizes third-party contract manufacturers for certain products. Sony’s products are marketed throughout the world by sales subsidiaries and unaffiliated distributors, as well as direct sales through the Internet. Sony is engaged in the development, production, manufacture, marketing, distribution and broadcasting of image-based software, including motion picture, home entertainment and television products. Sony is also engaged in the development, production, manufacture, and distribution of recorded music. Further, Sony is also engaged in various financial service businesses, including life and non-life insurance operations through its Japanese insurance subsidiaries, banking operations through a Japanese Internet-based banking subsidiary and leasing and credit financing operations through a subsidiary in Japan. In addition, Sony engages in a network service business and an advertising agency business in Japan. The Headquarters, as its name implies, provides global headquarters functions, ensuring solid cooperation among businesses. Sony will continue to strive to realize integrated value creation throughout

- Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the entertainment and industrial markets

Sony Company is a Japanese multinational corporation. Masaru Ibuka and Akio Morita are the founders of the company, in late 1945. The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products. The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content. In the next one and

Sony Corporation was chosen for this paper after reading an article published by the Wall street Journal titled “Sony Warns of Wider Loss on PC costs”. The article claims that Sony is making huge losses due to the high costs of both its TV and PC businesses, however the reasons for the losses are not clearly determined.