Weaknesses Of Tetra Pak

1. What do you think caused the current situation with respect to Tegan’s A/P system development project outsourced to Hrad Technika?

In Thomas Hine’s article What’s in a Package he talks about the importance of packaging and how influential it is in consumerism. He allows people to see packaging in an entirely new light and informs people about the importance of packaging. Packaging gives us an expectation of the product. From how many calories it may have to how long it has been made. Packages are everywhere all the time. Most commonly found in stores but also in people's houses and on television shows. Things from cereal boxes to perfumes bottles elicit emotional responses from people that connect them to the packaging of the product. Three specific products like this are Kellogg’s cereals, Alcohol brands, and toilet paper brands. Each of these products has its own unique way of reeling in potential buyers and keeping customers loyal.

The other thing that we should consider before using dairy products is from the ethical point of view. Drinking cow’s milk or consuming any dairy product is equal to torturing thousands of cows, due to changing their nature and way of living in order to make them useable for ourselves. It has become evident that milk is not the only source and product that we can reach vitamins, proteins and calcium from, in fact there are many natural and healthy products that we can reach out those factors that we are looking for it in milk, for instance fruits. Contrary to common belief, people should stop consuming milk because it is unhealthy, unnatural and unethical.

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

Packaging material is the main shield for your fragile items. If not used properly, you risk experiencing breakage. Sufficient materials include, newspaper, packaging sheets, bubble wrap and extra cardboard.

For example, packaging materials such as glass, paper and board, plastics and metals help protect the food item from UV rays/ light during the transportation process. By allowing this, helps prevent the growth of micro- organisms within the product. As well as this, packaging helps prevent rancidity in fats. If rancidity is not prevented, unpleasant odours and flavours within the food item are present, resulting in the wastage of the good. Along within this, packaging helps prevent the cross contamination of goods, when being transported from one area to another. Therefore, the Agriculture and Fisheries sector benefit from packaging, as they are able to prevent the wastage of products being transported, as well as being able to uphold a high reputation of the business by marketing high-quality goods.

Tatra is a major manufacturer of heavy commercial trucks used for civilian, as well as military purposes and is active internationally. The company is located in Koprivnice, Czech Republic, with internationally located assembly plants and dealer network.

The three major use segments of the protective packaging market were: 1. Positioning, blocking, and bracing: These protective materials had to secure large, heavy, usually semirugged items in a container. Typical applications included shipment of motors and computer peripherals. 2. Flexible wraps: These materials came under less pressure per square foot. Applications included glassware, small spare parts, and light medical instruments. 3. Void fill: These

Tassal is working in the market for almost 25 years. They are delivering healthy and frssh salmon for the people of Australia. More than 800 employees work with them and the employees who are working with Tassal share the passion for delicious seafood. The growth curve of the company is impressive. It started operating in the year, 1986 and has been able to make its presence felt

Describe Tartan 's competitive strategy. On the basis of this competitive strategy, what recommendation would you make to task force?

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products, which are less effective than Sealed Air's but similar in appearance and cheaper. The company must determine its response to this new competition. The company is faced with a difficult choice of choosing from a range of feasible options ranging from doing nothing to introducing a new product. This has raised product line management issues, particularly cannibalization, and affords the opportunity for the development of a marketing plan for any new product introduction. The timing of launch and any change in policies for Air Cap

Difficulty in finding similarities in markets or operational capabilities; Tata has more than 100 operating companies in seven main business groups doing business in 80 countries: chemicals, information systems and communications, consumer products, energy, engineering, materials, and services. It’s difficult to find similarities in markets or operational capabilities, so they need more effort to develop to different strategies for different markets especially for consumer products. More complex and challenging process of managing strategically it face.

The proliferation of packaging products and poor product education has caused confusion among end users. US consumers have traditionally viewed packaging supplies as a cost-saving resource. Consequently, packaging engineers are accorded high status and influence roughly 40% of material purchase decisions. The US market is experiencing strong growth, driven in part by the growth of the coated and uncoated bubbles segment. However, AirCap's market share remains stagnant (Appendix A).

In mexico they used three kinds of packaging: primary packaging, secondary packaging, and shipping packaging. Primary packaging contains the product itself and is the immediate and required container. Secondary packaging is the material that protects the primary package and is discarded when the product is about to be used. Shipping packaging refers to packaging necessary for storage, identification, and transport. It is discarded when the product reaches its destination. Packaging operations are usually performed at the manufacturing site.

Tetra Pak Packaging has a very important function, which is to protect food and drinks safely and efficiently from where they made to where they will be consumed. It has following benefits: