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Wearable Fitness Technology : Techmark

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With the rollout of the brand new Spectrum Band, TechMark has the unique opportunity to firmly establish itself in a rapidly growing market for wearable fitness technology. TechMark finds itself in the fortunate position as a large medical device manufacturer to leverage existing success and infrastructure when taking on this new endeavor. In addition to improvements in our margins and corporate structure, we feel this project will serve to deepen our relationship with consumers in a manner which signifies a major shift in the way a medical equipment company can interact with constituents. TechMark has developed a reputation for delivering high quality medical devices to its customers in order to facilitate happier and healthier …show more content…

As a result, users will have access to an unprecedented amount of feedback in one location accessible via website and mobile application. Not only will this device allow TechMark to exploit the growing market for wearable fitness devices, it will also represent a major step for TechMark as a company. We don’t just foresee this project as an extremely profitable standalone venture; the Spectrum Band signifies a major shift in the relationship TechMark has with the health of its clients and consumer base. Report Overview When considering the Spectrum Band project, our thorough analysis regarding all aspects of this endeavor will help you arrive at a decision best for the company and its respective future. The purpose of this report is to: Analyze TechMark’s current situation in relation to the Spectrum Band project. Determine additional steps necessary to facilitate this project. Analyze the full range of decisions, opportunities, and overall effects in relation to TechMark’s future. With the advent of the Spectrum Band, we recommend measures to develop operational infrastructures, improving employee management strategies, and more effectively bring TechMark’s products to market. Furthermore, our measures are financially justified and can be further analysed in our detailed financial report regarding revenues, expenditures, and

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