Wearable Technology And Its Target Consumers

Wearable technology mainly identifies the incorporation of technology in regular accessories that will impart greater easiness in boring activities. In the past days, the Wearable technology has been centered at the wrist, but just lately conversation has broadened to your clothes (Yahoo/Levi's Project Jacquard) and footwear like the Nike E.A.R.L. The near future is enjoyable and filled up with possibilities. There were considerable advances in neuroscientific wearable technology. Many breakthroughs have been made that have made our day-to-day life easier. Anyone who's acquainted with the fashion tech knows the new smartwatches which were released. This technology is designed to provide us faster usage of our technology, in that way saving commitment.

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

Many watches will also possess a pacer function, where you can set your watch to beep repetitively at a pre determined pace to which you can match your running speed to. This is a very useful feature, particularly when you are on a long distance run and don't want to burn yourself out too quickly.

Personalized information and Personal assistant are features because these devices are physically on your person at all time so it stores data that can be used else were to benefit you. The gateway to the Internet of Things world having access to the internet from your wearable tech will help bring in data from all over the world. Another plus is improving productivity; Dr. Chris Bauer of the Institute of Management Studies found that wearable technology in the workplace has increased employee productivity by 8.5% and employee satisfaction by 3.5%. There are many more advantages for wearable technology it’s up to us to make what will come

In the article “Like It Or Not, Personal Health Technology Is Getting Smarter,” Angus Chen states that personal health tracking devices are becoming more popular each year. The list of devices being creating is also growing, giving consumers more of a choice when coming to monitoring their health.

Over the years, there has been a significant increase of individuals who are seeking to live healthier lives. These individuals have been looking for a device to help them get on track with their goals of losing weight, and becoming healthier. Of course, there are pedometers to track steps, and cell phone apps to help manage diets, but it seems that there have been no improvements on people’s health. So when none of these things were working, the creators of the Fitbit got together and created a device that would once and for all help the people who are wanting to improve their lifestyle.The new and hot trendy item of technology is here to help Americans become healthier, and live better lives. The Fitbit Flex, Charge, and Surge have become the new trend over the past few years as Americans seek to be healthier. The Fitbit brand has been proven to be one of the most trendy and accurate pieces of technology, and is certainly looking to keep loyal customers on their feet with continuous upgrades to the device.

However, the rapid advancement of smartphone technology and app development was a threat to the company. In other words, smart-phone compatible wearable technology was on the horizon of FitBit’s impending doom. Competitive forces, such as the Apple Watch and various devices through AndroidWear, were beginning to tap into the wearable technology industry. This meant early FitBit products were going to be competitively outmatched by superior products.

Traditionally, wearable fitness trackers only run on the operating system that are compatible with the particular OS can run on the device. However, Fitbit stands out and holds a competitive advantage because they offer third-party applications that partner with the device. Fitbit devices are compatible with select applications aside from the Fitbit app, which allows users to share their Fitbit data across platforms. Furthermore, Fitbit holds a competitive edge by allowing users to use the Fitbit Surge device to control music playing through their smartphone. Fitbit Surge stands as the only tracker in the market that is able to control music by syncing with the user’s smartphones, as other fitness brands do not have that capability. This serves as a competitive advantage, as users who exercise while listening to music are able to control the music by using the activity tracker, as opposed to their

Fitbit specializes in wearable fitness trackers. They are leading the market through their experience and understanding of the health and fitness conscious user by marketing individualized and goal-orientated products to all fitness levels of their users. Fitbit’s goal is to help their users lead a healthier lifestyle while being able to track their progress (Micro, 2012). Since 2008, Fitbit Inc has been taking over the wearable fitness industry. The company plans to continue to use their expertise and experience to maintain their success and competitive edge in the industry (“Fitbit Inc has found its own fit in the market,” 2015). Currently, Fitbit is trying to increase their growth, while maintaining their focus on the users and to help encourage them to live a more active and healthier lifestyle. Fitbit has managed to keep an impressive rate of growth. Just in 2016 alone, Fitbit sold 5.7 million devices and nearly $586 million dollar in revenue (Green, 2016). Additionally, Fitbit’s user reviews have dominated the market over competitors like Apple. The company has varied types and price ranges of their products. Each Fitbit group has variations with multiple levels of functionality, step monitoring, advanced GPS, heart rate, sleep monitoring, and most importantly, price. That is what helps give Fitbit the competitive advantage. Furthermore, unlike many other competitors, Fitbit is available not only in sports apparel and fitness stores but also

Fitbit is a new technology that allows the individual to be able to track every step taken, as well as calorie and fat intake. The heart rate, blood pressure and sleep habits are monitored throughout the day. The Fitbit is placed on the wrist and monitors every major concern that a person is concerned with. The Fitbit can be linked to the smartphone and gives updates on how the individual wearing the device does during a certain time period. The invention of this device has replaced writing down and counting calories and keeping up with workouts (Farr,

Users create an in-depth profile with a combination of their personal information and the wireless data from the devices. They will then be able to analyze their activity level to learn whether or not they should increase the physical movements for their health. When the users realize how many calories they burn daily, they can visualize their progress, which spurs them on to stay with their activities and healthy diets. All sleep data will inform the users of why they feel drowsy during the

Fitbit is a company specializing in the sales of wearable fitness-tracking devices worldwide. Eric and James, founders of Fitbit, recognized the potentials that wireless technology and sensors could bring to the market by incorporating it into health and fitness products. Thus, they started Fitbit in 2007 and started to create a wearable product that could do so. The company has created products such as Flex, Charge HR and Aria which are wearable devices to track the user's fitness activities such as distance travelled, steps taken, calories burned to encourage them to be more active in their lives. Furthermore, Fitbit has an open platform that enables users to connect their fitness devices to softwares and services. Fitbit primarily operates in the US,

Although physiological signals, such as an increase in temperature and blood pressure, are not traditionally considered an input channel within computer science, computers are gradually moving beyond the desktop and reaching closer contact with our bodies. An affective wearable — a wearable computer equipped with physiological sensors and pattern recognition — is designed to perceive and respond to the wearer’s affective state. Affective states are determined by certain patterns; one pattern would be a change in nervous system activity, such as an increase in heart rate. While most wearables today are designed as bands around our wrists, these miniature flexible electrodes can be attached to jewelry or sewn into our clothes. Indeed, people are already in physical contact with many things that could be augmented with sensors (Picard).

From studies to industry insiders, wearables for the most have been received with lukewarm reception and for good reason; it’s void of a humanistic approach.

2. Smartwatches were seen as dorky and unfashionable, and the only people that would wear them, according to market perception (2), were die-hard Android enthusiasts and other wearable-focused