Web 2.0

1454 Words Jun 13th, 2013 6 Pages
Web 2.0
Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end- users utilize the Web. Basically, the term encapsulates the idea of the proliferation of
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Many early Web pages were static, with no way for users to add to or interact with the information. In some ways, many companies thought of the Internet as an extension of television -- browsers would look passively at whatever content the Web provided. Other companies had different ideas, though. For example, Amazon allowed visitors to create accounts and submit book reviews. Anyone could play the role of a literary critic. Before long, other customers were using these reviews to help them decide what books to buy. Amazon's members were helping to shape the browsing experience. The Web 2.0 philosophy emphasizes the importance of people's interactions with the Internet. Everyone has an opportunity to contribute to the Web. And, by paying attention to what users are looking for and doing online, a company can provide better service and build customer loyalty. Some Web pages absolutely depend upon user contributions -- without them, there'd be no Web site. Wikis are a good example of this. Users can enter information, modify existing data or even delete entire sections in wikis.
Ultimately, the people who visit the Web site determine what it contains and how it looks. The Amazon Web site represents some Web 2.0 concepts in features like its customer book reviews. Tim O'Reilly wrote about the importance of harnessing collective intelligence. He stated that the Web sites that are shaped by user contributions will
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