Web 2.0

Twitter; a social media platform which connects millions of people together, is one of many

Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.

Web 2.0 has created a “Horizontal Revolution” (Solomon, 2015, Unit 1). Traditional media uses a top-down, or vertical, approach. The organization decides on the marketing message it would like to disseminate, and through traditional marking channels they distribute that particular message. However, in this Horizontal Revolution, messages about companies and their

I was also directed from Google.co.uk to a number of personal and private blogs and forums that satisfied my search criteria. All these Web 2.0 tools greatly assisted me in completing my task and equipping me with the knowledge to do these again in future. “Web 2.0” is a term coined by Tim O’Reilly in 1999 to describe non – written script web pages. They allow me to improve my knowledge base and develop working understanding of IT systems through the use of Blogs, podcasts and Videos.

In a nut shell the web 2.0 is the way the information is shared, stored, created, displayed, manipulated, and distributed how it effects the internet.

Firstly, as stated in the Fuch readings the web 2.0 is a marketing ideology which relates to the issue offered in ' The Price of Shame' video that attention to certain issues on social media is magnified by web 2.0, the example given in ' The Price of Shame' was how the press making millions of the humiliation of Monica Lewinsky and everyday people alias consumers were digesting the news to be spread. This expresses the marketing ideology, here, business makes money from the extra attention the online news gains through web 2.0, the internet acts a s a supplier while the people who pay attention to it act as the consumers.

Web 2.0 serves as the foundation of much of the social media and e-marketing platforms being developed today. Originally defined in 2006, the Web 2.0 design objectives have influenced every social network, application and e-marketing application since (Skiera, Eckert, Hinz, 2010). To see the Web 2.0 Meme map which shows the key design criterion and objectives of this network, see the Appendix of this analysis. One of the most influential aspects of this Meme Map is the fact that the Web is now the operating system or platform and users own the data, participating freely and sharing it quickly acorns many different workflows and strategies (O'Reilly, 2006). The Web 2.0 design criterion and objectives continued to have a major impact on how Kudler Foods will be able to capture primary and secondary customer data. For an analysis of e-marketing platforms based on Web 2.0 technologies see Appendix B of this document.

To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation

It is also known as read-write web. The technologies of Web 2.0 allow assembling and managing large global crowds with common interests in social interactions. The added advantage of Web 2.0 over its previous generation is to support collaborations and to help gather collective intelligence. The main technologies and services of Web 2.0 includes Really Simple Syndication (RSS), blogs, Wikis, mashups, web services, tags, and etc. In this era of Web, several technologies like JavaScript, AJAX, XML and JSON were emerged. Though there are significant advantages, Web 2.0 has its own limitations. Some of the notable issues are:-

I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that

Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. It's an online social networking and micro blogging service that enables users to send and read short 140 character text messages, called "tweets". Twitter is a social website where people are allowed to make posts about different things. Twitter has 645,750,000 registered users as of January 1, 2014. Twitter is now stepping up to global television. Micro blogging is the posting of very short entries or updates on a blog or social networking site, typically via a cellular phone. Twitter allows its users to keep their friends and family informed of their current status. Twitter first began in 2008 as a small project; but now

Are you already using Twitter? If you are than chances are, you’re only using it to communicate with a few followers, friends and family. As we discussed in the last issue, this is the most common use of this massive social network; however, it has the potential to be so much more. When properly managed, it can be very effective marketing tool.

Google, though we may look at it as one of the earlier contributors to our world of technology, always plays an extremely current and radical role in the digital age no matter what anniversary it celebrates. Google’s CEOs Larry Page and Sergey Brin were two tremendously intelligent college-mates turned college-dropouts who teamed up in 1995 and saw a need for more accurate research in the world. No other search engines at the time were even remotely close to being useful or user-friendly. About 3 years later they launched Google.com and since then, Google has evolved and continues to evolve from being the first truly innovative search engine into a developmental and moneymaking machine. 15-plus years running, Google has basically changed the world with the constant new and dynamic technology it has to offer.

We have to consider it as a strategic model to attract an interested and motivated crowd of individuals, capable of providing solutions superior in quality and quantity to those that even traditional forms of business can. It’s community, involvement, empathy and transparency, are all made possible and facilitated by web 2.0. The new behaviors and new mental structures that emerged with the rise of social networks allow a constant interaction

List at least 10 features of Web 1.0, and then 10 features of Web 2.0.