Web 236 Team

2346 Words10 Pages
Kudler Fine Foods Website Redesign
Robert Cooley, Matt Donnelly, Garrett Perea, Chris Richards
May 1, 2012
Steven Clayden

Kudler Fine Foods Website Redesign
Design Principles
Kudler Fine Foods website needs a redesign. The website has no real good information other than directions to their stores, and while this information includes maps, it lacks store hours. Based on designs of other food stores like AJ’s Fine Foods (AJ's Fine Foods, 2012) , Sprouts Farmers Market (Sprouts Farmers Market, 2012) and Whole Foods (Whole Foods Market, 2012) , the website is lacking in many areas that would lead customers from website to brick and mortar store. One of the key areas of the current site that needs to be addressed is the very
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A few additions that should be included in the overall site, is a catering section, an area for a customer to get home delivery of some of their groceries and an area for recipes. There should be a calendar of events for each store such as cooking classes, and charity and community events. There should be a customer service area where email and comments go directly to store managers. There should be contact info that includes store addresses, maps and hours as well as store, pharmacy, bakery and meat counter phone numbers. There should also be a log in area for customers to log in to the site and change their store loyalty card information, get loyalty card privacy information and subscribe or unsubscribe to email flyers.
The new site should be as easy to navigate as the old site. The links should be very clear on what each one is being used for. The main departments of the store would be located along the left side, links to store information should be along the top and links to corporate, privacy and legal information should be found at the bottom.
Marketing on the web includes more than just displaying your services and locations and providing hours and contact information. Kudler’s current site is more of a placeholder on the web than an advert for their services. The current marketing strategy consists of a few sections describing some of the focus that Kudler has towards specialty and premium products. The method of collecting
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