Web Analysis : Google Analytics

Just like in baseball there are large and small businesses. Businesses have to make decisions, decisions that will help the business in the long run. By using analytics business can measure their performance to know where they stand financially and economically. Numbers are very important in a

Having a good idea of who your customers are, and what their needs are, are important aspects of marketing for a business. Having a website, combined with free tools such as Google Analytics can really help you determine your marketing demographics. Reporting tools, such as Google Analytics, can provide you with a lot of different data - pages with the most hits to how people are finding your website. This type of marketing data can used to grow your business. Having a well-designed, professional looking website, will provide credibility to your business. Well written web content will keep your customers engaged, and encourage them to explore your website and learn about who you are as a business.

1. Number of customers that are able to reached. Customers can be reached not just locally but globally. Companies can deliver different content according just to location through geo marketing (Livnat, 2009). This allows the information to be different for different geological areas. For companies that deal with more sensitive information for customers, marketing allows them to deliver confidential information directly to the customer without using a courier. Reaching different customers requires different tactics. Online resources allow a company to get a customer’s attention by using information with pictures, animation, sounds and

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

3. The most interesting about the website is tracking how many people and who have visited your website. And my favorite tracking since my first blog and several websites is Google Analytics and Google Webmaster Tool. Google Analytics will help with tracking the number of people who have visited the website and also give you a quick reports of their behaviors and other information. Whereas, Google Webmaster Tool will help you understand and improve your site in Google

Each type of analytics as seen on the diagram above, could share a common sub group which could in turn have additional classifications. understanding and reviewing the different types of analytics systems and choosing those that best suite an organization is very helpful in determining the analytic plan for the future of the business. Succeeding in this, will definitely give a boost to the overall value of a business platform.

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites.

Business analytics, in a nutshell, is usage of the type of data that can help one analyze a particular business situation and decide how to improve it. Instruments used for such an assessment include statistics, and both quantitative and qualitative analysis, as well as predictive and explanatory modeling.

Any web marketer and most website owners know and understand the value of using Google Analytics. It is one of the top, most powerful tools ever made for monitoring and analyzing website traffic, after all. Through it, it will be easy to gather important data about a site's visitors — who they are, where they are coming from, how they found a website, which browsers they used, and what keywords were typed in during a search. If Google Analytics is described with one word it would be insightful.

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online.