Web Analysis : Web Analytics

Organizations have incredible interests in "Web Analytics", yet regardless they can't make suitable business arrangements. The fundamental target of this standard is to execute web investigation instruments to most astounding worth. In the present procedure numerous huge undertaking organizations spend more than a large portion of a-million dollars a year on costly Web Analytics arrangements as opposed to spending even 50% of that cash on qualified web examiners. Because you are huge and have entry to colossal assets, does not imply that you should go for costly arrangements when there are scarcely any qualified heads to handle web examination in the association. Keeping in mind the end goal to separate themselves from free web investigation

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

n the International Baccalaureate Program we are required to do what is called The Personal Project. It is a self directed project that all students complete in 10th grade. For my personal project I wanted to create a website for teens with multiple food allergies. This is something that is very personal to me because I have multiple food allergies. I’ve been teased for having to bring special food for lunch and not being able to eat birthday cake at birthday parties. It has made me feel uncomfortable and I wanted to create a website for teens to express their common experiences and recipes.

I have been assigned to design and build a website for a client to make a website about her to expand the people’s knowledge about her. The website is a biography website about the client. I work at a company of designing websites for clients and my boss is Ms.Williams in which she assigned me a job for a client, in which I have to design a website for my client by a due date that was also assigned to me by the boss. The problem is to create a website for your client and also the fact that the client needs a website of their choice and my job is to make a website based on their desires and to make sure the website fulfills the client's wishes and needs, I must also do my best at making their wishes and desires in order to be successful

According to Bryan Eisenberg, a marketing consultant : “Investing in people and the tools that those people need to be successful is key, but it 's the people who can understand that data that really matter” .Web analytics tools spew mammoth data in the form of various reports, data sets, data, charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to the organization for enhancements. No organization use web analytics every time, but it 's advantageous to be familiar with some of the top preferences and how they fit into the whole web strategy and using multiple tools only gives you further levels of insight into your customers and your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for this job, no tool, how expensive that might be, can improve your online business. We see that many huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cannot explain what to do with this huge data.

Web analytics is nothing but collecting of web data, measuring the date, analysing the data and create the report of web usage. Web analytics used to measure the web traffic and also used as tool for business and market research for improve the effectiveness of web site. Web analytics can also be used to measure

[2] Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. - Wikipedia

Web sites have progressed to a new level of sophistication, especially in terms of their capacity to track and store usage patterns and allow for the utilization of this

Today the world of web analytics is extremely complex. Therefore, there is no reason to collect data if there is no direct match to a potential decision for improving the website. Hence, a person with a clear goal in mind, who can investigate the data to make decisions for the development of the website is very vital these days.

The era of web analytics has evolved over many years giving control to companies and

“The analysis of qualitative and quantitative data of your website and your competition to drive continuous improvement about your digital presence your customer needs and prospects which translates into fabulous desired outcomes both online and offline for your business that’s more of formal definition of web analytics.” - Avinash Kaushik Author, Digital Marketing Evangelist

2. Thing of web analytics: Attention to be paid to the process of web analytics to form hypothesis to test.

Improve website design and user experience – Web analytics makes it easy to find out how users are interacting with a business’ website. According to how the users are using the website, the business can improve the design and the functionality to make a better user experience.

“Web Analytics is the study of the impact of a web site on its users” (Webopedia.com-Definition). In this, web analytics software is used to gain insights such as number of visitors to the web site, the way they reached the site, key words used while searching, time spent, etc. It is carried out to monitor, correct and create a better user experience.

Web analysts can reign in data from “big” to “good,” and make sense of it all. They sort the real-time data into good metrics, useful metrics. They organize it into reports and analyze those reports to find insights to improve their online marketing efforts and increase ROI. Web analytics can lead to a deeper understanding of your target audience. Tracking and analyzing the behavior of consumer traffic on your website paints a more insightful picture of how to build relationships with your audience. If you have solid, accurate data to back up your strategies and decisions, then your chances of creating and executing successful marketing campaigns increase exponentially. Web analytics is the study of visitor, navigation, and traffic patterns to determine the success of a given web site. Focusing only on the amount of traffic might only be helpful in evaluating your bandwidth usage and server’s capabilities, which is not its only purpose. Web analytics focuses on in-depth comparison of available visitor data, referral data, and site navigation patterns. It also tells us the amount of traffic we