Web Analytics : A Tool For Business And Market Research

Just like in baseball there are large and small businesses. Businesses have to make decisions, decisions that will help the business in the long run. By using analytics business can measure their performance to know where they stand financially and economically. Numbers are very important in a

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

For years, web analytics has proven to be a means that revolutionize the way businesses

Business Analytics is a comprehensive method used by businesses deploying sophisticated tools to access past, vast and complex information and then use the acquired data and information to better analyse the organisation and equip its managers with the ability to make a well informed business decision. (http://sydney.edu.au/business/business_analytics Name: Business Analytics Website Name: University of Sydney Year 2015)

web mining is a method of structure information from unstructured or semi-structured web data source. Corporations are using web mining as gears to collect data from the different website. The data is gathered and examined to design a website, which it can offer information from variety of websites. The business can raise the sales because the consumers have an aptitude to trace web users browsing manners to the mouse clicks. It allows a business to personalize facilities for the client.

Web Analytics is a revolutionary way to support decisions in Web business using tools to collect and analyze data. The expression “ Collect and analyze data” it self is imprecise for a strong definition of Web Analytics, because of its paradoxically interpretation. According to Avinash Kaushik (Sybex, 2007) Web analyzes based only on data can’t motivate complete decisions, and even when there is lots of dates it necessary the small number of insights from the infinitesimally quantity of data. Therefore, I think that the best definition of Web Analytics is presented by Avinash Kaushik on his book Web Analytics 2.0 book, the art of online accountability & Science of customer centricity. For Avinash Kaushik Web Analytics is the web site and the competition around it qualitative and quantitative data analysis, in order to create

Web analytics can help businesses or organizations with a web presence stay competitive, leading to profitability. The use of analytics can be a powerful tool in a company’s strategic approach that can be used to differentiate it from its competitors and serve as a form of competitive advantage for the organization in competing in this twenty first century. In this essay, various definitions of web analytics and other key terms used in this field will be examined.

Web Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from in order to enhance their business capabilities. These tools enable users to measure a broad range of web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports, and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users utilize basic features of the web analytics tools and some others utilize complex features to crunch the data based on the specific business requirements. Sometimes users spend superabundant time to analyze complex data that really has not value.

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after

Web analytics is how companies and firms are using technologies to track the behavior of visitors to websites designed to show information, sell products and services, and present a superior brand that meets their targeted customers’ needs. Companies have been unhappy with their marketing functions for almost as long as they have been in existence, because their ability to track the success of their marketing efforts has always been insufficient, or even better, non-existent. The emergence of the World Wide Web and the Internet and everything that is now done online digitally has changed all that, because digital tracking was now possible.

Picking the right analytics tool for a website can be a difficult, time-consuming and an expensive business. Choosing a suitable web analytics tool usually depends on the degree of interaction that a business has with its customers based on their determined businesses strategy. For companies such as Amazon that internet is the main platform to communicate with its customers a strong and reliable web analytics tool is vital. It is not surprising that such a big firm would use an internal comprehensive web analytics tool of its own. On the other hand, for small businesses that are not interacting with their customers solely through the internet or not selling their products online a less sophisticated web analytics tool would be enough.

In addition to providing traffic numbers and reports, Google Analytics delivers a trove of other useful information for businesses. Advanced metrics can tell business owners if audiences are engaging with their site, ways in which social media marketing is driving traffic, how long visitors stay on website pages and more. Ultimately, this data reveals the effectiveness of your marketing efforts and how they translate into meeting your website goals.

According to Stephen Hamel(Hamel, 2009), web analytics is defined as “The extensive utilization of quantitative & subjective information (Principally, however not restricted to online information), measurable investigation,

According to Techtarget.com, web analytics is the process of analyzing the behavior of visitors to a website. The use of web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Amazon, ebay, and other retail outlets are directly influenced by web analytics. What Amazon does also along with Google is they data mine the visitor, by suggesting goods and services from the searches the visitors make during the course their web surfing. By doing this it allows them to project purchasing behaviors controlled by the companies.