Web Analytics : An Tool That Tracks Their Customers ' Habits And Behavior

Avinash Kaushik’s 10/90 rule states that for every $10 you spend on a web analytics tool, you should be spending $90 on the people to analyze the numbers i.e. a company spending $50k on any paid solution, such as Adobe (Omniture) and Coremetrics, should be spending $450k on a team of web analysts to analyze and gain valuable insights, considering that a web analyst’s typical daily/weekly role is split into the following categories:

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites.

Web Analytics is a relatively new phenomenon in the business world, and while it is not a mandatory requirement for organizations to compete in today’s marketplace it is becoming increasingly important as organizations strive to optimize their web presence. So what is web analytics and how can it help companies achieve a better web presence? Web Analytics is defined by the Web Analytics Association as, “The practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage.” (ClarkU, p. 1) To simplify this definition we can say that web analytics is the process of determining how your website most effectively turns site visitors into customers.

When you build a website for your small business (or you have one built for you), it makes a lot of sense to add Google Analytics. This is a small tracking code which either you can add yourself or have a developer do so. In WordPress, there are several plugins which will add the code correctly; all you have to do is paste it in.

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after

The day to day process of managing a small company comes in a natural manner to nearly every business managers, however, expanding, sustaining and tracking the company’s website can be an overwhelming task [3]. A number of questions may arise, for example, How do I target the right audience? How can I drive sales in a particular region? Why do I see many hits and little sales? [3].Google has come up with a list of clarifications to these problems with free web analytics service known as Google analytics, which can be used to utilize online business efforts and campaign and turn the

An Analytics software is a key requirement for any small business which is dependent on an online presence to maximize its reach. The analytics software helps one understand the best ways to reach ones customers and draw more traffic and hence business. Google Analytics helps with the analysis of qualitative and quantitative data from a website and the competition to drive continual improvement of the online experience that customers and potential customers have, which translates into desired outcome. Google analytics is also one of the easiest ways to enable a small business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Usage of Web Analytics Tools like Google Analytics or any: To collect /track the metrics and used for further analysis of the website.

The process in which the analysis of the user interaction with the website is carried out is called web analytics.

Google Analytics can provide a summary of the type of actions visitors are taking when they arrive at the website. Utilizing the Site Usage tools, a company can look at the

In this electronic and online world nowadays everything is online. This all had grown bigger in last few years. Because if we go back before 20 to 25 years, there was not any website. And now you look to any business, there is no business without having online websites. So there came a need of something which would not only help to develop but also maintain the website. And the field which do both of the thing is called as web analytics.

Generally small business which is based on web uses analytical tools to analyze their business and their web site based on the metrics derived from the analytic tools. There will be lot of data which is obtained from the analytic tools which most of the time the web site developers don’t make right insights with the data obtained from the analytic tools. 80% of the web based business does not use their analytics data; they don’t even track important factors like conversion rates and purchases.