Web Analytics : An Web

860 WordsSep 13, 20154 Pages
In this electronic and online world nowadays everything is online. This all had grown bigger in last few years. Because if we go back before 20 to 25 years, there was not any website. And now you look to any business, there is no business without having online websites. So there came a need of something which would not only help to develop but also maintain the website. And the field which do both of the thing is called as web analytics. The word itself says its meaning that it is analysis of web. The basic definition of web analytics can be said as it is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing web usage. Web analytics is a very power and useful. With the help of it we can keep track of the number of visitor who visited the specific web page as well as on which page of the website spend how much of time. It can even keep track of number of click made on a page and also on which side of the page the user was concentrating more. It is most commonly used now for the online advertising and promotions. Now companies are using web analytics so much that after just changing the view and design of the web page they always keep track of time of users staying and surfing on the page. There are two type of web analytics off-site and on-site analytics. Off-site web analytics measures the potential audience, share of time and buzz that happens on whole internet. While on-site web analytics measures the performance
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