Web Analytics Analysis And Reporting Of Web Data For Purposes Of Understanding And Optimizing Web Usage Essay

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Organizations have incredible interests in "Web Analytics", yet regardless they can't make suitable business arrangements. The fundamental target of this standard is to execute web investigation instruments to most astounding worth. In the present procedure numerous huge undertaking organizations spend more than a large portion of a-million dollars a year on costly Web Analytics arrangements as opposed to spending even 50% of that cash on qualified web examiners. Because you are huge and have entry to colossal assets, does not imply that you should go for costly arrangements when there are scarcely any qualified heads to handle web examination in the association. Keeping in mind the end goal to separate themselves from free web investigation

Web analytics refers to the study of user data collected on websites. Online commerce has been the main application area that has driven the development of web analytics in recent years. Nonetheless, the goal of web analytics is to capture and analyze data on the use made of

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

Many studies show that while many of the Fortune 500 web-based companies had invested heavily, they had a hard time making reasonable business decisions. Many people argue or rather complain that these businesses had gigabytes as well as terabytes of data of Powerpoint and Excel files. Nevertheless, no meaningful implementable actions were taken. A 10/90 Rule is a rule that is applied to fix this kind of problem. The goal of this rule at this time is to achieve the highest value in executing web analytics in this situation. In this case, the cost of professional vendor services, as well as analytics tool, would account for $10. On the other hand, the need investment in the area of analysts and intellectual resources would account to $90. The main aim here is to achieve grand success for their people.

5. Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley.

There are over 1 billion active websites today and its growth is exponential. Not all of them are optimized and effectively used by the users. Every owner of the website should continuously assess and improve the effectiveness of their website, if they want to address the above question. How they can do that? That is where Web Analytics comes into picture. The process of tracking, collecting, measuring, reporting and analyzing the data collected from the web for understanding and optimizing the web usage is known as Web Analytics. We can track every click of every person on the website. It provides information about number of visitors to a website and number of page views. In other words, Web Analytics is tracking the visitor behavior of

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

If you were to simply google the term “web analytics” and search for a definition, the ge-neric answer you would find is something along the lines of: the measurement, collection, and analysis of web data to study the impact of a website on its users. You might even find a more specific definition listing the types of metrics commonly measured such as how many people visited a certain site, how many of these people were unique visitors, and even how they got to this site. This view of the term “web analytics” is one that is all too prevalent but is outdated and incomplete. These definitions all focus on the “what” dimension of web analytics, the quantitative metrics and statistics acquired from collecting and analyzing clickstream data. When all you focus on in web analytics is the “what,” you find yourself with an abundance of data, but an extremely minimal amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics is not so much about the “what,” what is it about? The answer, of course, is the “why.” It is infinitely more useful to know why people do the things they do on your site, as opposed to just knowing that they did. In addition to the “why,” it is also helpful to know answers to the questions “how much” and “what else.” So now, instead of just analyzing the clickstream to determine the

Answer 1: Google analytics is a tool from Google through with we can create detailed report about our mobile apps performance website traffic and its source. Not only it provides business insight it helps your business to succeed.

According to Bryan Eisenberg, a marketing consultant : “Investing in people and the tools that those people need to be successful is key, but it 's the people who can understand that data that really matter” .Web analytics tools spew mammoth data in the form of various reports, data sets, data, charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to the organization for enhancements. No organization use web analytics every time, but it 's advantageous to be familiar with some of the top preferences and how they fit into the whole web strategy and using multiple tools only gives you further levels of insight into your customers and your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for this job, no tool, how expensive that might be, can improve your online business. We see that many huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cannot explain what to do with this huge data.

Web analytics has changed a lot since the importance of both qualitative and quantitative data have been pressing businesses to be constantly improving. With the increase of data available to capture the importance of web data lies in translating the incoming data in ways that are actionable for the business. What good is data if it isn’t helping to improve? The important thing to remember with Web Analytics is that it is much more than just collecting and storing data. It is using that data in ways that provide insights for your business and lead to improved business decisions.

Offshoring web analytics is the current trend in outsourcing. Outsourcing web analytics is possible since it’s websites, the website’s popularity and business performance are intertwined. Outsourcing web analytics can be done ways, offsite and onsite web analytics. Most American companies are choosing to offshore to India due to it being an English speaking, as well as it’s cheap labor (Singh, 2012).