Web Analytics Essay

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

importantly, web analytics expands on the type of data to help organizations to achieve their

Crawler/Spider/Bots: An automated program that visits websites and reads their pages and information in order to create entries for a search engine index.

While at first the science behind search engines may sound like a foreign language, the GIST of the matter is basically as follows: the search engine sends spiders, which are a form of “software robots” (HowStuffWorks), which browse throughout the Internet for sites containing a person’s query or similar, depending on the search engine. As it continues through, engine keeps a list of

Web analytics is characterized as a sway 's investigation of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programming is to quantify such solid subtle elements as what number of individuals went by their website, what number of those guests were novel guests, how they went to the webpage, what decisive words they sought with on the webpage 's internet searcher, to what extent they remained focused given page or on the whole website and what joins they tapped on and when they exited the webpage.

Web analytics is the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software is to measure how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site 's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site. Web analytics software is used to check whether the site pages are working properly or not.

In today’s world, for almost every business, it is essential to have a website which serves as an information gateway for customers to gain insights into the business. In return, a website is also a tool through which business analysts can understand more about the behavior of customers. This would mean that tracking and analyzing website data is crucial to making sound business decisions, hence the growing favor for Web Analytics.

Data is important to any business, but it is of no value to the manager if all the work only involves collecting and reporting data without the ability to drive business decisions. Web tools like Yahoo web analytics and Google Analytics are good at answering the “what” questions, for example, “what happened on this page today?” or “What was the best marketing channel last year in terms of site revenue?” It cannot be denied that this information is valuable; however, successful business decisions cannot come from these analytics tools alone. They cannot offer the insights that an analytics expert can by digging through the maze of data to find meaningful information. In a word, the Web analytics tool is only useful when it is used by a certified analytics person. However, some companies fall into the trap of data. They are

Today the world of web analytics is extremely complex. Therefore, there is no reason to collect data if there is no direct match to a potential decision for improving the website. Hence, a person with a clear goal in mind, who can investigate the data to make decisions for the development of the website is very vital these days.

In a real store, sellers can interact with customers and watch their behavior and habits. Sellers can identify what buyers want and what they do not want. However, in an online-based business, sellers cannot ensure what their customers want or do not want, what are their habits and behavior. Thus, to simulate real world stores, online sellers should find a tool that tracks their customers’ habits and behavior in the marketplace. This tool helps sellers to define their weaknesses and strengths. Therefore, web analytics emerges to cover these aspects and enriches sellers’ appetite. Web analytics helps sellers to collect and analyze data that related to customers’ behavior in websites. One of the top famous analytics tools is google analytics that is widely utilized in many, if not all, of commercial websites. The collected data aids sellers to offer better services and products to meet customers’ demands. Also, the collected data helps sellers to focus on increasing sales volume while maintaining low operating costs. Thence, sellers should realize how google analytics works to achieve their targeted aims.

Nowadays, organizations and their websites are “like lips and teeth”. Organizations are hard to exist without a customized and optimized website. Website is a bridge linking between customers, viewers and organizations; it opens the door for outsiders to interact with insiders and vise versa. Over the past few years, data has been increasingly bigger and bigger on the world wide web. The number of websites is mushrooming all the time, surpasses 1 billion and continues to climb. Organizations which does not want to left behind in this ever-changing world of data must know how to manipulate it, how to analyze it to get significant insights from it. However, there is a paradox of data: “a lack of it means you cannot make complete decisions, but even with a lot of data, you still get an infinitesimally small number of insights”. This paradox is also true for the Web; there is a lot of data, but there are also critical barriers to making intelligent decisions. In order to break such barriers, people developed web analytics. Web analytics is a way to help us find out what is happening with our websites, blogs, or just social network pages by using the data collected from those online resources to achieve our goals. There are many web analytics tools on the market that can help us achieve this. In the dawn of web analytics, most businesses that focus on web analytics think of analytics simply as the art of collecting and analyzing clickstream data. It was a good start; however,

The official DAA definition of Web Analytics is the measurement and collection of Internet data for the purposes of understanding and optimizing web usage by analyzing and reporting of web data. DAA stands for Digital Analytics Association, an organization that defines industry standards for the web analytics field. Web analytics is often confused with website statistics, but there is quite a difference. The goal of website statistics is to inform simple facts like number of visitors last month, etc. Web analytics offers much more metrics. Its goal is to help you improve your website and online marketing.

Abstract -Web mining is the use of Data mining frameworks to actually discover and concentrate data from web archives and administrations. Web mining is three sorts: Web use Mining, Web content Mining and Web structure Mining. Web utilization mining is the Process of finding information from the cooperation created by the clients in the types of access logs, program logs, intermediary server logs, client session information, treats. The web server log document naturally made and kept up by a server comprising of a rundown of exercises it performed. The proposed framework is intended for website page forecast in suggestion framework and also it is useful for the investigation of web mining calculation to get incessant consecutive access design from the web log document on the web server. After the cleaning, and applying fuzzy, c means clustering and Association rules, the outcomes of the effective calculation of web log access are inaccurate.

Analytics software is crucial for any on-line business; it helps you perceive ways in which to succeed in your audience and drive traffic to your website. Google Analytics is one among the best ways to try this and is particularly useful for the everlastingly busy small business owner or the on-the-go bloggers. Google Analytics permits you to access each general statistics and trivia in careful, comprehensive reports. And in fact, it includes all the essential specifics, like what percentage visitors you are obtaining, and allows you to refine your data according to date.