Web Development

5732 Words23 Pages
S E T T I N G T H E S TA G E

Planning a Web Development Project

Presented by: Kelly Goto kelly@gotomedia.com kgoto@aol.com (415) 957-7701 session url www.gotomedia.com/atlanta00/stage

Cool cover illustration by Eunice Moyle

SESSION OUTLINE

1.0

The Project: Introduction

2.0

Before You Start: The Client

3.0

The Proposal: The Development Process

4.0

Estimating: Time and Resources 4.1 4.2 The Budget: Estimating by Hours The Budget: Estimating by Task

5.0

Creative Brief: Defining Scope

6.0

Competitive Analysis: Informal Research

7.0

Forms & Worksheets: Blank Forms to Use

8.0

The Proposal: Detailed Overview 8.1 8.2 8.3 Proposal Format: Informal Letter Proposal Format: Detailed Plan
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MESSAGE PERCEPTION ACTION TECHNOLOGY MARKETING ADMINISTRATIVE You will get initial thoughts and feedback from the client regarding style and tone, competitive sites and audience.

Screening Your Project and Client Avoiding a bad situation is much easier if you do the legwork up front to make sure you are making good choices with the projects you take on. Identifying the scope and goals of the project will enable you to make a good decision and see if a project is a ‘fit’ for you and/or your team. One of the most important factors to consider with a new project is the person you will be working with to supply you direction, information, content and approvals. This can be an internal or external client. It is best to have one contact who is responsible for final sign-off and approval. This will help eliminate confusion and communication breakdown.

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B E F O R E Y O U S TA R T: T h e C l i e n t

THE GOOD CLIENT

Working with an understanding and responsive client helps to make the development process a positive one. Having realistic expectations and an understanding of the process is a bonus. A good client understands the overall picture and works with you as a team player to make the Web site a success.
THE BAD CLIENT

GOOD CLIENT

RED FLAG CLIENT

A good client has some of the following attributes: t Is goal oriented: focused
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