Web Presence Is Essential For Success

1019 Words Jan 27th, 2015 5 Pages
As a business today, a web presence is essential to success. Every day millions of people are on the internet, looking for companies to do business with. One of the best ways to grow your business is to utilize the tools that your potential customers are already using. Potential customers are actively using the internet to find business like yours where they both research and purchase goods and services. While there are a number of way to utilize these tools there are a a few best practices. If your business does not have a web presence in the form of a website or social media profile there is little chance that those people looking for services you offer will find you.
A website is the most common form of online presence. Almost every
…show more content…
Another aspect of your business that is helped by your web presence is a professional email address. Email services like Google and Yahoo can leave a bad impression on your customers. These services are free and designed to be used by individuals. By using an email that ends with “@yourcompany.com” you instill confidence in a client that you are a professional. It is important to let your customers know that you use the right tools to do the job and something as essential as communication should not be left to free tools for small time users.
Your website is also a useful tool for building customer relations. Through the internet, your customers can find traditional ways of finding your business. A phone number and physical address can be easily added. More detailed information, like the best person to contact for different situations, can help customers get through to the right person on the first phone call. Customers never enjoy being transferred from department to department and will appreciate the quick, correct response. A customer who gets good service without the run around is more likely to be a repeat customer.
There are many ways that a customer can get help without having to pick up the phone or get in the car. A website can provide your customers with email addresses so they can start written, electronic correspondence. A form can be added to help make sure simple requests are formatted efficiently and forwarded to the
Open Document