Web Site Promotion Essay

Even though it is important to spend money on making sure visitors on the site, had a positive, informative experience, there needs to be more of a push to gain more customers. Simply buying advertising banners on websites will not gain customers. There needs to be more advertising on TV, newspapers, etc.

The following techniques will give you a strong working platform to launch all types of online marketing campaigns, engage customers and prospects more effectively and build a strong Internet presence.

Search Engine Optimisation (SEO) is a widely used internet marketing strategy that affects the way a webpage or website is going to appear in organic or unpaid search. To optimize a website an individual should know to work on Content Management System (CMS) such as WordPress, Joomla, ModX etc., they should also have an understanding of web tools such as Google Webmaster, Google Analytics and Google Tag Manager. Search engine such as Google, Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page.

Build targeted mailing lists - You don't have an endless marketing budget, so you need to try and maximize the impact

The first step will be to make sure the website is fine tuned for search engine optimization. Once this has been accomplished, the use of Google Syndications and click stream marketing will bring additional customers to the site. Once these features are intergraded to the site, the newly designed website and the competitive interest rates should hook consumers.

Consider marketing your wares via the site's advertising venues, but also take advantage of free ways to promote your shop. Put a notation on your business card and a link on your email signature. Also, be sure to take advantage of social media sites such as Pinterest, Facebook, and Twitter to help promote your shop and specific products.

Internet searcher promoting is the one most capable method for driving guests to your site. A significant stride for a decent web index showcasing master Google website improvement works with.

The other strategy involves using social media to your advantage. You want to regularly post content and engage people on social media. Learn to use hashtags to your advantage and you will notice people visiting your site more.

Buy advertising to reach a larger audience. Facebook has an option to “boost” posts with little out of pocket for advertising. Etsy also has “promoted listings” that can help you reach a larger audience.

Affiliate your website 7 with other companies by generating cross referrals 8 to increase visibility and clicks by possible buyers.

Dukky online promotion implemented by local Chick-fil-A store aimed at establishing a database for customers and increasing traffic in the store. The campaign strategy involved usage of a plastic postcard with two cards perforated entailing the offers and mailed to a purchased household list of thousands of homes. Activation of offers and participation required the recipients to log onto their personalized URL. The response from the customers was tremendous beating the set target and stood at 279.8%. Data collected through the campaign was important for the company’s future marketing strategies through new clients who were mostly women. Facebook a social site accounted for 46% of the total response with Twitter fans also proving very responsive.

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

Everyone is online nowadays. Including your potential clients. Having a website where you can corral interested consumers to is a no brainer. If you're really tech savvy, you can have a mailing list that potential clients can join on the website. Emailing your opt-in mailing list keeps you relevant, and is a free means of advertising. Now, do you want a tactic to embarrass your competition? Make sure your opt-in list collects mobile numbers. Use an email to SMS (text) service to text seasonal or monthly promotions directly to your next client's cellphone. The Web can be just as effective for marketing to commercial/industrial clients. Make sure that your Web address is in all of your advertising. Front and center.

Fill your marketing emails with helpful information, don't simply load them up with sales pitches. Provide your readers with articles that they can't find on your site. Include offers for your products or services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;