Web Testing Essay

Performing functional, Black Box, integration, system, regression, user acceptance (UAT), and performance tests on Java and .NET based web applications.

Evaluating two websites allows the benefit for an individual to understand the approach of it's intended audience. Therefore, we will analyze into how this has come to fruition. So, let us evaluate these to websites to help us grasp how they approach their audiences and what messages they specified to their customers.

Research: Target needs to perform a detailed research on its e/m-commerce platforms and those of the competition. Since Target is the follower, without spending too much in R&D it can take advantage of what Amazon has proven to be working and internalize those practices that increase number of visitors and transactions. Using focus group studies and split testing1 Target can pinpoint aspects of the platforms that work well, and areas that need improvement. Therefore, interface and content are the two areas of focus of the research.

According to an article “Build A Great Web Experimentation & Testing Program” of Avinash Kaushik who is the author of Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, there are 7 recommendations of how to build a successful testing program:

Hypothesis testing plays an important role in these testing approaches because it forces organizations to think about the current state of their business and to make claims about their customers preferences and desires. The organization then is forced to initiate different projects to investigate and determine whether these claims are true on not. As Avinash explained, starting with a hypothesis allow organization to accomplish two important things; first it allow for the contribution of clear input into test script creation and second, it helps with the establishment of clear success measurement (Avinash, Kaushik, Web

The hypothesis should be based on something, preferably data (i.e. is not a random explanation).

There are over 1 billion active websites today and its growth is exponential. Not all of them are optimized and effectively used by the users. Every owner of the website should continuously assess and improve the effectiveness of their website, if they want to address the above question. How they can do that? That is where Web Analytics comes into picture. The process of tracking, collecting, measuring, reporting and analyzing the data collected from the web for understanding and optimizing the web usage is known as Web Analytics. We can track every click of every person on the website. It provides information about number of visitors to a website and number of page views. In other words, Web Analytics is tracking the visitor behavior of

Optimizing an eCommerce website 's performance requires focused testing on multiple operating systems and devices, ensuring that the right information goes to all relevant departments and outside consultants and training stakeholders in how to implement and manage custom features. The benefits of working with developers to customize website functionality include:

A well-designed hypothesis plays a significant role in optimization. The statements from the hypothesis help one to collect both insights and data regarding the behavior of the website’s visitors and convert them into the focused proposals to work on. The hypothesis is used to carry out an experimentation process

Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage. Web analytics helps a business owner break down the measure of information that originates from the web and aides in extraction of information in a simplified manner. In addition, Web analytics helps the organization in externalizing and standardizing information including variables that can be compared with each other.

Websites and mobile apps are made of groupings of changeable elements. A multivariate test will change multiple elements, like altering a picture and headline at the same time. Using multivariate testing as a method of website optimization is a dominant method of collecting visitor and user data that gives detailed insights into complex customer behaviour. The data uncovered in multivariate testing eliminates doubt and uncertainty from website optimization. Continuously testing, implementing winning variations and building testing insights can lead to significant conversion gains.

Web analytics is nothing but collecting of web data, measuring the date, analysing the data and create the report of web usage. Web analytics used to measure the web traffic and also used as tool for business and market research for improve the effectiveness of web site. Web analytics can also be used to measure

I have chosen Kiplinger's business website to conduct a web usability analysis. Interactive design is an evolutionary process, when you take identified problems, visions, needs, and wants reported by user feedback, then incorporate or fix, and further evaluate to refine and increase the success of a given product. In this case the product is a website. Sharp, Rogers & Preece, (2007) said this about iterative design, "When problems are found in user testing, they are fixed and then more test and observations are carried out to see the effects of the fixes" (P. 425). The company website I have chosen will be analyzed using a critical eye that delves further into examples of specific factors that directly impact the usability

Software testing is a process of executing a program in a simulated environment to find the defects and identify the correctness and completeness of the software. These days there has been a huge shift towards web applications, therefore it is important to evaluate the performance of web applications. To evaluate the performance of web applications properly, significant knowledge of the web application on multiple levels is essential. It requires knowledge of its users and their aggregated behavior – how many users use the application, when and which operations they perform, at what frequency they use it. Performance testing is performed with automated testing tools because manual testing is very time

When any business has invested significant amount of time and money to build the website and in online and offline marketing of the business, it becomes very important to track the performance and make efforts to maximize the return on investment. Web