Webqual

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NATIONAL INSTITUTE OF TECHNOLOGY, DURGAPUR.

A STUDY OF WEBSITE QUALITY USING WEBQUAL FRAMEWORK

A Project done Under the Guidance of
Dr. Nelotpaul Banerjee
Asst. Professor-Department of Management Studies
National Institute of Technology, Durgapur.

In Partial Fulfillment for Internal Assessment.

By,
Nirup Kumar Pradhan (11/MBA/39)
Proshen Saha (11/MBA/34)
Synranlang Nongkhlaw (11/MBA/51)

TABLE OF CONTENTS: 1. ACKNOWLEDGEMENT 2. ABSTRACT

3. INTRODUCTION

4. OBJECTIVE OF THE STUDY

5. LITERATURE REVIEW

6. RESEARCH METHOLOGY

7. DATA ANALYSIS AND FINDINGS

8. CONCLUSION

ACKNOWLEDGEMENT

It is our privilege to express
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The importance of websites in environment, which costumers face with invisible dealers, invisible processes, invisible controls and intangible nature of e-business relations, is undeniable; hence, proper design of websites has been very important.
Internet customers can easily compare the services of websites. As a result, for companies to keep their customers and build loyalty, they must provide high quality online services. On the other hand, if users, in order to use a website more effectively, are not able to understand the good quality and features that are needed, and do not know what features a good website must have for it to provide them access to information, they consider its usage as a waste of time and thus will stop using it. Assess quality of websites, considering its role in attracting customers and building loyalty is very important for activists in the field of e-commerce. Many of the research in this area are concentrated on components, graphic design and usability of the website that clients understand than the evaluation of the quality which has higher importance than the technical aspects. Many studies show that if perceived quality of a company 's website is more, the company gets to a higher level of performance
So in this study a webqual model has been introduced in order to evaluate and study the quality of the websites.
Introducing
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