Website Analysis : Web Analytics Tools

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Web analytics refers to the study of user data collected on websites. Online commerce has been the main application area that has driven the development of web analytics in recent years. Nonetheless, the goal of web analytics is to capture and analyze data on the use made of

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

3. The most interesting about the website is tracking how many people and who have visited your website. And my favorite tracking since my first blog and several websites is Google Analytics and Google Webmaster Tool. Google Analytics will help with tracking the number of people who have visited the website and also give you a quick reports of their behaviors and other information. Whereas, Google Webmaster Tool will help you understand and improve your site in Google

The website I have chosen to analyse is the Optus Business website. It provides a broad range of communications services including mobile phones, business network services, internet and satellite services and subscription television. Optus uses its website to promote the selling of new mobile phones on plans and internet services online. This website is directed towards a very broad audience. However, the main audience are those people who use mobile phones and those who constantly check for new mobile phones and also those interested in internet access and new technology generally.

In spite of very huge data, reports, files, large investments made in web analytics, firms find it difficult to make business decisions. Many business leaders underlined the need to invest in people, but none have spelled it how much could be invested on the tools and people. Kaushik (Blog at kaushik.net) found and developed a rule for investment on tools and analyst to solve the problems in arriving at business decisions to become successful in business. He named it as 10/90 rule for web analytics success.

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

Outcomes are the second aspect to the trinity. What was the outcome for both the company and the user? It is easy to measure sales on a website, but if we don’t measure the leading indicators before the sale, then we could be caught off guard by future sales dips. If however we notice changes in leading indicators that could predict a future negative drop in sales, and display that information on the executive dashboard, then we have assisted the organizational decision makers in making the corrections needed to steer the organization toward its

For years, web analytics has proven to be a means that revolutionize the way businesses

I have been assigned to design and build a website for a client to make a website about her to expand the people’s knowledge about her. The website is a biography website about the client. I work at a company of designing websites for clients and my boss is Ms.Williams in which she assigned me a job for a client, in which I have to design a website for my client by a due date that was also assigned to me by the boss. The problem is to create a website for your client and also the fact that the client needs a website of their choice and my job is to make a website based on their desires and to make sure the website fulfills the client's wishes and needs, I must also do my best at making their wishes and desires in order to be successful

Picking the right analytics tool for a website can be a difficult, time-consuming and an expensive business. Choosing a suitable web analytics tool usually depends on the degree of interaction that a business has with its customers based on their determined businesses strategy. For companies such as Amazon that internet is the main platform to communicate with its customers a strong and reliable web analytics tool is vital. It is not surprising that such a big firm would use an internal comprehensive web analytics tool of its own. On the other hand, for small businesses that are not interacting with their customers solely through the internet or not selling their products online a less sophisticated web analytics tool would be enough.

It helps to identify and measure which parts of the website and which campaigns deliver a return on investment. This knowledge allows digital marketing executives to generate strategic approaches based on hard data. It also improves the case for additional marketing spend and strengthens the overall credibility of marketing. Digital marketers with a strong knowledge of web analytics can also help their organization to check out and beat the competition, optimize and deliver more targeted digital marketing content and services. Digital marketing professionals use various analytics tools like SiteCatalyst by Adobe Omniture, and HubSpot Connector to track

The process followed for Web Analytics can be described in simple steps (refer to image below)

This also helps in analysis of competition and the creative ways of developing site. You can enhance your site by learning more tricks to make it popular as other top searches site does. There are many third party sites that enable you to know traffic or page views. They accurately