Website Comparison

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Introduction I have chosen two of the biggest broadband and telecommunication companies in Ireland for this website comparison. O2 and Vodafone are both leading distributors of mobile services for individuals and corporate clients providing them with solutions in communications. They are the two biggest competitors in the mobile networking industry in Ireland constituting for 88% of the total market. This market percentage is split between Vodafone and O2, 48% and 40% respectively. I have chosen these two websites for comparison for a number of reasons. I have been a frequent user of both sites, and am interested in the industry. The main reason however I selected these websites is due to the substantial differences in theme and design…show more content…
I believe pure content is the most important feature of any website and provides users with endless amount of content and specifications. One of the features that is provided on the Vodafone site is an interactive demo for Vodafone 360. Vodafone 360 is a service which allows customers to sync everything between your phone, PC or Mac. Some of Vodafone 360s main sharing options include: address book, maps, photos, apps, games, music and privacy settings. Although there is the option for social sharing and media sharing I believe this feature is aimed at data backup especially. With the ever increasing market in smart phones, users are storing a lot more data on their personal devices, so Vodafone is really trying to emphasis the security and safety of sharing your files to back them up on your home or work computer. Being able to access work files or home files remotely is also becoming more and more popular and this is what Vodafone 360 aims to do. One feature which I found exceptionally helpful on the Vodafone website was its search feature. Located in the top right hand corner of the screen the search feature allows users to automatically locate what they’re looking for. For example when you type in “blackberry” into the search bar, you are returned with three options. These options are to see the full range of blackberry’s available in the online shop, a special offer on a specific blackberry and an FAQ and support centre on blackberry.
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