Website Design, Trust And Customer Service

This incorporates how web shopping has provided included value to clients as they can purchase items from any place on the planet and can pose as a viable rival costs in the worldwide business to get the best arrangements and discover the best items. Before all else when e-Commerce was beginning individuals were uncertain about the level of administration that they would get. From that point forward numerous laws have been made so that e-Commerce organisations provide service of an incredible level and clients can expect the same level of administration as they would do in a high road shop. Client point of view has likewise changed on security issues and simplicity of using e-Commerce sites. In the first place individuals were uncertain about utilizing their charge cards online yet from that point forward numerous individuals are trusting when paying online and huge numbers of the more established era now shop on there.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

In the last 2 decades, the online shopping infrastructure has emerged with the speedy growth of electronic commerce. E-businesses all over the world have become a widespread medium for buyer-seller transactions as a means that compliments and supplements the experiences of a physical store. Few of the key success factors are:

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

The development of new technological innovations, such as the Internet, has brought on changes for the market. The Internet offers a world-wide network, which connects millions of individuals and businesses and creates a global marketplace with huge business opportunities (E-business, eEurope, n.d). More and more companies have discovered the advantage of using the Internet as a communication tool to reach consumers at any place and at any time. This also enables consumers to search and gather information about products and services online. The word e-commerce refers to all transactions online. Electronic commerce (e-commerce) is the area in which we are to do our research and throughout this dissertation we will discuss consumer trust in

The third-party web assurance seal is one strategy where vendors can signal trustworthiness to the online customer, especially for smaller businesses. The online symbols are displayed on the front page of the vendor’s website and vendors see the investment as an enhancement of trustworthiness to the consumer. However, that trust association may be difficult as seals was a relatively new concept introduced in 1990's. Some seals focus on privacy of customer’s disclosed information, others on the safety of customer’s transaction, while more guarantees product quality and/or service.

On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concerned about security measures. Customers are worried that their credit card information remains protected and that their privacy is safeguarded. There is the possibility that the sellers’ website may be subject to hacking and thus the customers’

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

An e-commerce web site needs to communicate much more than the average web site. Regular informational websites hope to receive site visitors long enough to keep their attention and share the information; e-commerce web sites want to get a visitor’s attention and provide a compelling argument to convince you to purchase their products. They’re either a small business or large retailer which depends on purchases or services made through their web site. The purpose of this critique is to explain the effectiveness and organization of the retail/e-commerce web site I have chosen with written and visual evidence provided.

First, consumer perception on transaction security has considerably been linked towards the frequency of a consumer’s virtual purchase. If the

The Kotler(1997) divided the whole model of the satisfaction process in e-commerce into three stages shown in Figure 1: the information search and alternatives evaluation section, purchase section and post-purchase section.

In terms of the online retail environment, the interactive nature of Web sites has been credited with enhancing attitude toward the online store, desire to browse or return to the

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study

Oliver in 1997 had defined satisfaction that is the customer reports to judge a product or service, provide a “pleasurable level of consumption-related fulfillment”. Customer satisfaction should be measured for influence customer buying and repurchases. In last decades, online shopping speedily develops and deeply impacts traditional shopping. Customers and retailers are allowed to run business without limitation of geography and temporal barriers around world. By the advantages of Internet, lower prices will be provided in online markets while improve social welfare (Bapna et al. 2008), more selected product , and higher efficiency than traditional markets (Ghose et al. 2006). With online shopping development, online customer satisfaction will be more considered than before. There are 7 most important factors during 3 buying process will influence customer satisfaction. Before buying process, website quality and product information and retailer information will influence customer satisfaction and buying activity. Payment security and pricing are other most important factors during buying activity will affect customer satisfaction. After that, delivering and customer service will be last two factors affecting customer satisfaction. In this essay, each factor will be discuss and explain influence for customer satisfaction.