Website Localization

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

McDonalds’ is one of the best and largest fast food restaurant chains in all over world. They have 30,000 restaurants in over 100 countries. Their main object is to be best in fast food market rather than to be biggest restaurant chain in world. They served over one billion people in 2007 moreover their income was down in 2007 but they made a revenue record of $ 23 billion. As they have great brand image in market so to keep that brand image and that standard they always keep focusing on their strategies. Like in U.S. they are focusing on breakfast and chicken so, they launched new product for promotion which is southern style biscuit for breakfast and southern style chicken for lunch it attracts people a lot and in Europe their menu features premium selection and classic menu which offers a cheap or affordable meals and they also provide limited time food promotion moreover in Asia-pacific, middle east and in Africa their plan is to focus on convenience, breakfast and value.

Brand Equity: McDonalds has built up huge brand equity. It is the no 1 fast food company in India these days by sales McDonald's India is a leader in the food

Spanish is the predominant language in Latin America. This simple fact indicates a massive revenue stream for this market. Moreover, a review of the Internet usage and growth demonstrates impressive opportunities for revenue growth. Spanish speakers account for approximately 7 percent of the world’s Internet population, but their proportion of Internet users is disproportionate. This disproportion further emphasizes that the Latin America Internet market offers mammoth revenue possibilities for Xavier Derico Consulting.

Place- In 2012 McDonald introduce a new burger, this time they introduce clubhouse Angus burger for the beef lovers and people love this burger because they like beef. (jackson, 2012)

McDonald 's had 36,000 plus restaurants worldwide, 82% are franchised and the average McDonald’s restaurant serves 1916 customers every day according to Solitude Canyon, which is a big number! They have a variety of food, from a drink to a full meal and then a dessert. To attract customers, they have special menu items depending on the location of the restaurant. For example, they serve Bubur Ayam(chicken porridge) in Malaysia, Teriyaki Mac Burger in Japan, Ciabatta Kebab in Israel and so on. The prices to

Required Resources Keegan, W. J., & Green, M. C. (2011). Global marketing: 2011 custom edition (6th ed.). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Colton, D.A., Roth, M.S. & Bearden, W.O. (2010). Drivers of international e-Tail performance: The complexities of orientations and resources.

Food is an important cultural element. Globalization has led to a spread of such cultural elements all around the world. Fast food chains like McDonald’s have spread to different countries like India, Pakistan, China etc. McDonaldization has taken place. This paper rhetorically critiques different advertisements and the official website of McDonald’s in India and USA. It also talks about the differences and similarities in the approach taken by McDonald’s in these two countries. India and USA are two very different cultures. Introduction of McDonald’s in a country like India was a challenge that McDonald’s successfully completed. They changed their marketing strategies, menus, websites and restaurants according to the region in which they were situated.

The geolocation is progressively important and digitization permit advertising methodologies customized and multi channel (email, ATM, SMS, Branch Electronics, social networks, and so on.) are produced and these can be modified by customer needs.

McDonald’s is producing their own product such as burger and salads in their own kitchen and also, cooking their dish such as fries and meat patties in their own grill. The organization also used television and internet for their promotional method and transportation such as motorbike for delivery.

One must take numerous things into account when developing a Website, one of the most important concepts would be the translating of the website into common languages. In reflecting at the countless product labels or manuals, restaurant menus, and even school enrollment forms; how many of these are available in multiple languages. The same should be considered with websites designed for a wide audience.

The design of the website is quite professional. The washed out image on the left side of the website of a globe gives a very good appearance. Information quality of a website is the amount of information, and it is sufficient for the user. All the required information and the guidelines are present in the website. The information quality in this website is great. The introduction of the firm, the information about the major projects and the donation guidelines are all mentioned. The user is provided with all the necessary information that he desires. Website Localization is a process in which the website is made feasible for the particular culture or language of the people of a specific area and place. The website is localized. The standard language followed here is English and the website is user friendly for people all around the world. As the

As the assortment of Web get to techniques increments, changing or copying Web locales to fulfill all needs will turn out to be progressively troublesome (to be sure, some say it's unthinkable even today). Following benchmarks is a noteworthy stride towards tackling this issue. Making your locales models agreeable will help guarantee not just that customary programs, old and new, will all have the capacity to introduce destinations legitimately, yet additionally that they will work with strange programs and media.

[2] Multilanguage support is critical, and this requires a supportive software infrastructure. Content generation, website copy, whitepapers, product descriptions, instructions, icons and directional arrows need to comply with local languages and display practices to engage customers. Simply translating existing copy isn’t enough; it’s vital to create appealing copy based on local tastes, social media trends and content requirements of the targeted buyer profile.