Week 1 Term Paper

3. To improve the business of the hotel by providing educated and skillful employees to the industry.

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

Pearce, J. A., II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin

Strategic management provides overall direction to the enterprise and involves specifying the organization 's objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics. Strategic management is

Based on your analysis of the company's situation, does it appear that the good hotel concept worked? does the good hotel need Joie de Vivre or can it continue on its own?

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic Management: Concepts and cases: Competitiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

During this week’s assignments, the authors discussed the primary components of the strategic management process. In order for a company to be successful, the

Pearce, J.A. & Robinson Jr. R. B. (2007). Strategic Management. 11th ed. New York, NY: McGraw-Hill Irwin

Instructional Material: Strategic Management Concepts By Frank Rothaermel - McGraw-Hill Companies, Inc. - 2012 – First Edition, Paperback - ISBN 978 0 07 732445-2

Pearce, J. & Robinson, R. (2011). Strategic Management: Formulation, Implementation, and Control. (12th ed). New York: McGraw-Hill/Irwin.

With the development of tourism, hotel industry competes sharply.A hotel using the different strategy to increase their competitive advantage.Cliff Bowman advance a theory which is Strategy clock, is a tool to analysis enterprise's strategic choice with 8 different type of competitive strategy options including 'No fills', Low price, Hybrid, Differentiation, Focused differentiation, increased price with standard value, increased price with low value and low value with standard price.In the price based strategy( 'No fills', Low price etc) is the most common strategy used in the hotel industry.A low-price strategy reflects to seek to achieve a lower price than competitors whilst trying to maintain similar perceived product or service benefits to those offered by competitors.(Johnson & Scholes, 2008)'No frills' means combine a low price, low perceive product or service benefits and focus on the price-sensitive market segment. Nowadays, there have a lot of argument and discussion about the impact of price-based strategy.In this essay will explain two side arguments of price-based strategy which including pros and cons, needs and risk, also my opinions.

If we use Shanghai Kerry hotel as an example, Kerry hotel contract with Kerry Properties Limited to build a one-stop experience area. (Both Kerry Properties Limited and Shangri-La are belong to Kerry Group, which is involving with hotel industry, real estate industry, Beverage industry, grain and oil industry, shipping and shipbuilding.) In this area including various well-know shops, attract lots of middle and high-income group; white-collars are work surrounding, and even people from aboard. Kerry center’s establishment is not only brings more profit for Kerry Group, but also give more convenient for Kerry hotel’s customers. Shangri-La proved the advantage on service and brings a totally vibrant, innovative, modern, new environment to all coming customer, to explore different customer base. And until now, I will say Kerry hotel is successfully entering our field of vision. Compare with the Himalayas Center, which is across the way, Kerry Center are much more lively. Himalayas center has similar managing idea, is including a hotel, a gallery, a shopping center, a cinema. Himalayas center is open early than Kerry, but there are fewer customers and fewer stores. So it is use another approach say that Kerry is successfully come and stay at this

oe H. V Wortzel, L. H Wortzel, Global Strategic Management, 2nd Edition, John Wiley &

The purpose of this research is not to evaluate how many hoteliers vigorously using social media strategy, comparatively is to examine the area and objective of the issue why some hoteliers don’t understand and grasp the importance of social networking as a new tool of communication with its consumers or guests. Recommending solution to this issue that can help different hotelier to implement social networking strategy and technology that can boost up their occupancy rate, repeat-purchase and customer loyalty.

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2001). Strategic Management: Competitiveness and Globalization, 4th edition. Australia: South-Western College Publishing