Week 2 Individual Assignment

1003 Words Jul 2nd, 2013 5 Pages
Week 2 Individual Assignment
Brian Blackwell
December 17, 2012
Kerry Jones

Week 2 Individual Assignment
Chapter 5 Discussion Questions 2 and 3.

Question 2: Define the distinctions between primary, secondary, and tertiary sources in a secondary search.
Primary sources are data that has not been interpreted and are the original research performed. These sources are from the source of the information. The data given from a primary source has not been translated into information by another person. Primary sources are the source of the data given. Many books of law are primary sources. A court transcript would be a primary source for an appealed case. Jane Goodall would be a primary source about chimpanzees because of
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This data will show exactly what occurred. The red widgets out sold the blue widgets 20 to one. The data will always be measurable, and is a strait forward method of research. It gives direct answers that are easy to interpret.
Qualitative research is not measurable. This is how a consumer believes about a product. The consumer may feel that the color red makes the widget look better than the color blue. There is no measurement for this type of research. Finding out what makes the red widget more pleasing to consumers is the driving force for qualitative research. This type of data is not strait forward and involves a large amount of interpretation from the researcher. Experts are needed to translate the data.
Question 5: Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for European market could be successfully marketed in the U.S. Market. What qualitative research would you recommend, and why?
I would recommend a group interview because I would want to find a group consensus for these European products. The group will give me a wider variety of praise or concern for these products. They could also give feedback about what they like and dislike about the products. The company could also find a group of people most likely to buy these products. The
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