Essay on Week 3

652 WordsJul 9, 20133 Pages
1. What are the current challenges facing United Way? What are key issues in the general and non-profit charitable giving industry environments that affect United Way’s operations? The current challenges facing United Way were raising money to pay for general operational cost, recruiting and keeping fundraisers, and when celebrities donate large amount discourage others that may not be able to afford to give that much charity. Another challenge United Way was facing was that people who donated wanted to know where or what their money were used for. This opposed a challenge because United Way were not a charity that had one single focus like those that focused their attentions on one disaster, for example, 9/11 or Katrina. Key issues…show more content…
United Way’s past strategies that leadership has tried in the past was trying to raise money through as many clients as possible. Brian Gallagher currently the CEO has made a dramatic change in the company’s approach. Brian established new membership’s standards to enhance the level of accountability. He changes the company’s image of just fund raising to doing what matters in the community. Brian believes this will lead to less finger pointing about where is the money donate going to and this will be proof. The past strategies were successful because of record reaching donations that United Way has once reached but like all things must evolve in order to survive. 4. What unique responsibilities does United Way have regarding ethical behavior and “best practice” governance and financial accountability models? How successful will United Way be in creating change at the local level? Is United Way’s mission still viable? United Way unique responsibility it has regarding ethical behavior and best practice regarding governance and financial accountability has change the focus from fund raising to “how much impact did we have on our community?” Brian believes it is the company responsibility to be accountable to the investors by creating value and offering a concrete return. UWW governance their local offices by requesting an annual report to the headquarters. Making change will be easier by taking the annual report

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