Weeknd Music Video Analysis

Rap music and videos portray women negatively by creating impossible beauty standards. When watching videos such as Sir Mix A Lot’s “Baby Got Back, all than is seen are skinny women with big breasts or big butts. When listening to songs such as Tip Drill by Nelly, Nelly raps “I said it must be the ass cause it ain’t ya face”. These lyrics are stating that he is not attracted to her face but the women’s butt indstead. If you were to ask these artists why they talk about

Robin Thicke’s music video to his song “Blurred Lines” avidly contributes to the patriarchy, while portraying sexism, gender standards, and beauty standards. His music video can be analyzed from a feminist theory approach, as it’s evident that his song and video contribute to a patriarchal society and its inherently sexist and sexualized ideologies. The ideology behind the song and music video is purely sexual and about male dominance. The lyrics to the song and actions in the video exhibit extreme over sexualization and objectification of the women. Analyzing this piece of popular culture through a feminist approach opens up a provoking conversation about how popular culture functions in a patriarchal culture. Analyzing pop culture though a feminist theory can allow for a larger variety and more in-depth analysis about the social aspects and political agenda within popular culture.

There’s a powerful source brainwashing young minority women today, specifically the language expressed in Rap lyrics which is often embraced by the Hip Hop Culture recently. These young gems are being conditioned to value their worth centered around hollow, vain, and degrading measures. The lead directors of these measures are strong, empowered, talented men who come across as if they detest woman. They disclose and describe detail stories of lifestyles involving “model chicks” who degrade themselves for acceptance, money, and opportunity. Consequently, this behavior leaves impressions for young ladies to follow after; because most young ladies of minority tap into the hip hop culture as a guide for social behavior. Although, the Hip Hop culture allows a window into the challenges faced by the black community it has also been the lead contributor to the desensitization of exploitation towards women due to the negative messages and images portrayed in music lyrics and music videos today.

The purpose of the essay, “From Fly-Girls to Bitches and Hos,” by Joan Morgan, is to not just address the issue of sexism in hip-hop, but to understand and dissect it. Jean Kilbourne’s major claim in “Two Ways a Woman Can Get Hurt” is that advertising has gained a spot where bodies are depicted as objects thereby normalizing attitudes that contribute to sexual aggression. Both these authors use rhetorical strategies effectively such as ethos, pathos, and logos as well as using key language and tone to target their specific audiences.

Misogyny is a tried and true American tradition from which hip hop derives its understanding of how men and women should behave. Critics argue that hip hop’s misogyny and promotion of traditional gender roles reflect mainstream American values. Feminists suggest that misogyny in hip hop culture is not a “black male thing”, but has its roots in a larger pattern of hostility toward women in American culture.

Allen’s music video introduces half-naked women committing sexual acts in a provocative scene to establish the role of women in pop culture as dehumanizing. The scene starts with Allen joining the female dancers, clothed enough to barely cover their genitals, beginning their dance routine. As Allen sings, the dancers are seen performing the twerk, and the video zooms on the dancer’s genitals as the dancers lick their hands and slap their genitals. Allen’s incendiary scene highlights women as needing to be overly sexualized in music videos and performing suggestive behaviors to be included in pop culture. This scene dehumanizes women in music videos because women are expected to behave and dress in a specific manner or not be included in the

In black media today the hip hop culture is often referred to when defining what it means to be a black person in society. In particular the hip hop culture is where many young black men pull both positive and negative aspects of black masculinity. Many mainstream hip hop songs often create a common misogyny by objectifying and stereotyping women. An example of this can be heard in the song Nasty Girl by The Notorious B.I.G. where he states:

The Weeknd’s issues with women stem from a past affair he only hints at in songs such as “Wicked Games”. As a result, he tends to push women away, often hurting them first in order to avoid being hurt himself. In “Shameless”, from his latest album, he writes to a lover: “You want me to fix you but it’s never enough/That’s why you always call me ‘cause you’re scared to be loved”. The extremely unhealthy relationship The Weeknd has with this unnamed woman provides a reflection of himself, as he purposely sexualizes females in an effort to keep from forming human connections with them. He holds women at arm’s length with lyrics such as, “Stupid’s next to I love you” (“Losers”) and “Girl, I’m so glad we’re acquainted”. (“Acquainted”) The Weeknd’s struggles, while heartbreaking, have contributed to his shattering success as a

In the world of Hip-hop, artists have the ability to shape the image and status of women in our society. Over time, these music videos have misrepresented women and portray them as sex symbols or material objects. In these music videos, women wear provocative clothing to pacify the desires of males further

During the documentary a scene was shot at BET’s Spring Bling and a young male pointed out that women are determined to be b****** or women by the way they dress. Sexism is an issue that to society is not seen as important compared to the large number of black males incarcerated. The issue should be just as important if not more because one in four African American women is raped after the age eighteen. Most women who are called a b**** or another demeaning name think that it wasn’t referred to them, and either way is still unacceptable. Hip Hop is not being represented by men, which is why the decision of their lyrics is said the way that they

It is clear that hip-hop music and music videos objectify women; however, there have been feminist movements that have begun reducing this sexualization.

The development of visual media has introduced the concept of The Male Gaze Theory. The Male Gaze Theory is defined as how women are depicted in the media from a male perspective, such as presenting women as sexual objects for men’s pleasure (Loreck). The article, inexplicitly, talks about the male gaze: “Up to 81% of music videos contain sexual imagery, the majority of which sexually objectifies women by presenting them in revealing clothing, as decorative sexual objects, dancing sexually, or in ways that emphasize body parts or sexual readiness.” The article talks about how women are sexually presented in the media which is what the male gaze encompasses the “male gaze” is a harmful contribution to the sexualization of girls and is also seen throughout the music video. The beginning of the music video shows 50 Cent walking into a brothel-type mansion where the camera pans to focusing on the writhing, half-naked women in the foyer of the mansion. This scene is viewed from a male’s perspective because the camera focuses on their sensual movements and physical assets instead of their normal facial expressions or more appropriate places on their body. Also, since 50 Cent is the only male in the mansion, the camera is only coming from a male perspective because brothels are only truly for a male’s pleasure. The other women in the video are objectified from their revealing clothing

This expression can give women the feeling of being small and not worthy and that they are valuable only when they have nice physical body. In other word, they are criticized and valued by their appearance, not personality. I think, objectifying and misogyny of women by male rappers give them their masculinity assertion and may also be an authenticity sign in some of them. These rappers and their songs became a role model for

The 1980’s consisted of several historical events and societal changes that have been relived though the lyrics of many young hip-hop artists. Of the numerous genres of songs, hip-hop has been labeled as of the most relatable genres. During this 1980’s, many of the songs that were written by male hip-hop artist tend to focus on the relationship aspect of male and female interactions. This finding is similar to what was stated in Frith’s article (1986) that most successful pop songs were about being “happy in love” and “frustrated in love” as well as having a sex interest (p. 78). Instead of using derogatory terms to describe women, men felt the need to use more delicate and gentle terms. Through their music, artists portrayed women as individuals who provide love, support, happiness and fulfillment to a man’s life. Furthermore, male artists portrayed themselves as men who weren’t afraid to express their emotions, admit their dependency on women, and their willingness to do what it takes to keep a woman. There were no signs of hypermasculinity or dominance in the first few songs

In music videos the dancing or portrayal of the people within these videos is often of a very sexual driven nature. This re-inforces the idea that women are sexual objects and the purpose of their being is to provide the male population with sexual satisfaction. Women portrayed are very thin and pretty, wearing heavy layers of make-up which portrays the idea that women need materialistic items such as mascara and lipstick