Weight Loss: Self Help vs Commercial Programs

Additional competitors may emerge as new or different products or methods of weight management are developed and marketed. More effective or more favorably perceived diet and weight management methods, including pharmaceutical treatments, fat and sugar substitutes or other technological and scientific advancements in weight management methods, also may be developed. The main competitors for Weight watchers included Jenny Craig, Slim-Fast, NutriSystem, eDiets, The Zone, South Beach Diet, and Medifast. Weight Watchers have to pay close attention to the moves of its rivals as well as reinvent itself. Lastly, they are very reliant on their software, hardware, network systems and similar technology. If any failure to these technology systems, it would significantly impact the business.

According to the 2007 research study by CSP, many men and women alike had failed to reach or maintain their weight-loss goals. Metabical had an answer for that: a support program that complemented the pill. The goal of the program was to give better results than what the pill alone could give. The support program gives CSP a significant advantage of their competitors in the market place because it would significantly enhance Metabicals’ users abilities to reach and maintain their weight-loss goals. Metabical users would have access to online weight-control tools (calorie counters, etc), meal plans and exercise plans. There would even be a community forum where members could get personal support from other members. Physicians agree that many patients need help losing weight. One healthcare provider said, “I am impressed with the tools and customized action plans provided in the proposed support program[5].”

Weight Watchers can be an effective and helpful tool for weight loss and healthy eating. The program offers meetings which include

Women today relate to that. If she can do it, they can do it. She inspires them to not only get on the program but stay on the program. In an effort to get the men on the program, Jenny uses men that all age groups can relate to. From Philbin, to Alexander, to Baron Davis, Jenny has targeted many age groups of males. Jenny states that an estimated 150,000 people sign up each week. People are losing more weight and staying on the program longer. Jenny has proven that they have found the right formula to stay on top. Sales have increased more in the past year

All the weight presented was high numbers, Giselle C. lost 38 pounds, Rose U. lost 50 pounds, and Barbara N. lost 81 pounds. The stories does not sound authentic because some of the stories talked about the same situation, for example, they would talk about their traveling experience and described how they hated traveling on a plane because their seat belt was too tight or their fat would hang over the seat. All stories would emphasize how they didn’t have to work out to lose weight; all they did was just eat Jenny’s Cuisines. So that makes people feel like that don’t have to work out to lose weight, but health wise, you need to balance physical activity and a healthy diet in order to maintain a healthy lifestyle. Jenny Craig’s videos online interviewing their clients makes it sound like this program will work because their clients have all lost over 35 pounds and tells you how their life change because they have lost so much weight. Their support system really helps boost people’s self esteem because in a time of losing weight, they need a partner to motivate them and give them positive feedback. It has all give them confidence and their life style has changed drastically because they feel beautiful and

In conclusion, this is by far the best diet program out there. They do not try to put products or medications in your body that can in the long run be dangerous for you. Even once someone pays for

The comments from people are enough to knock your socks off. Everyone has taken the time to tell me that they did not recognize me after my weight-loss. They all mention how good I look after my transformation. One of the changes that have meant the most was the way my wife looks at me. She has always been supportive of any diet plan that I have tried, but the day I came home from Medi-Weightloss® and she gave me a hug, will be a day I never forget. She said to me, "I can actually wrap my arms all the way around you again and it feels just right." It's really nice to see that twinkle in her eye once again. Med-Weightloss® was such an easy and effective plan that I have referred multiple people who also have had amazing success. The staff at the Wilton office are amazing. Every time I walked in the office they greeted me with a smile and words of encouragement. They have been nothing less than professional and have been my life coaches on this amazing journey. I would recommend this diet to anyone that is serious about making a positive change to their lives and weight. If you are serious about Med-Weightloss® it will work for you. Thank you Medi-Weightloss® and the Wilton

Another opportunity that Weight Watchers has is expanding their business by forming an alliance with local gyms. This alliance could aide Weight Watchers by providing clients with a membership to gyms that are close to them and providing a place to exercise. The gyms would benefit from revenues generated from one million Weight Watchers members, and the members would benefit by having access to personal trainers, exercise equipment, and nutritional products. This opportunity could help fill the gap between the lessons learned from Weight Watcher’s point system and a place to practice those lessons. Additionally, members could take advantage of learning how to correctly exercise to avoid injury, learning proper form, technique, and limitations. By combining these essential elements to a healthy weight loss program, the clients would have a higher success rate at not only losing the weight but also learning how to maintain their weight once it is gone.

Obesity is an illness, and it is becoming a pandemic, according to an article by Karl Persson 34% of the United States population is classified as obese and these numbers are expected to hit 50% by the year 2030 (person, 2015). To put into perspective ,30% seems like a small number but

Weight Watchers is a program designed to help participants lose weight. The program differs from others because it the participants are allowed to purchase and cook their own food options. It has been proven to be effective and is a great diet option for those who want to lose quite a bit of weight and for those who may just have a few extra pounds that they would like to be rid of. Weight Watchers also has a separate program for those with special dietary needs.

Substitute products include other companies that support weight loss and produce meal plans, such as Jenny Craig. These types of programs are more expensive than Weight Watchers,

According to Alyssa Brown, “51% of adults want to lose weight, [but] barely half as many (25%) say they are seriously working towards that goal. This discrepancy between Americans’ weight-loss desires and behaviors has existed for years”(Brown). According to society, the definition of a healthy person is someone who exercises often and eats healthy foods. Even though people want to be healthy, becoming healthy is a hard task. Surely it is much easier to lay around at home and eat chips than to work out at the gym. Maybe this is why obesity rates are on the rise. A medical study estimates that “75% of the U.S. population will be classified as overweight or obese or obese by the year 2020” (NewsMax). People wonder, what is the solution to this

Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the

By doing this Weight Watchers is given them the green light to cheat occasionally, that eating what they desire is ok; for they will still melt pounds if the follow their Point plus system to the tee. Furthermore, Weight Watchers took into consideration what they want do to (lose weight), something that makes them proud to look in the mirror, feel wonderful about themselves; while busting their ambition to keep off the pounds. What better way to get people’s interest than to offer this service at no cost to them, and no obligation just for inquiring; just come in and see for yourself then decide (no pressure, and no gimmicks). In addition, Weight Watchers refuses to be like their competitors where you feel like you’re being judged, and must abide by the set rules; sticking to the calorie counters. However, Weight Watchers came up with a great way to oversee

The subject of this paper is overweight and obesity among adults in the U.S. The purpose of this paper is to present an overview of scale of the problem of overweight and obesity. A literature review on the topic was conducted with the goal of identifying factors that have proven to be successful in weight loss programs. Then the Health Belief Model will be described and applied to a proposed weight loss intervention.