Weight Watchers Analysis

Weight Watchers has been around for almost fifty years and has seen some success in helping people lose weight. The need to revamp their entire program does show signs that perhaps this program was not showing the ability to keep participants maintaining the weight loss on the long-term scale as that they promise. A complete Weight Watchers Points Plus review shows that the program does show some great improvement from their older version.

Nutrition, I have learned plays a big part in our life. To be honest I was clueless about how much nutrition affected our everyday lives. I love going to the gym working out, now that I know what should go into my diet I think I will see a lot more improvement. I occasionally follow the latest diet fads because I believed it would be better for my health, but in turn it really hurt more than it helped! This Diet Analysis project has been extremely useful course because I can personally relate to it and can use much of the information learned to my daily routines. The Diet Analysis project was a real eye opener because it let me see what exactly I was putting into my diet.

Weight Watchers is an excellent program to aid in weight loss and healthy eating. It is an easy, healthy, and effective method for losing weight and eating correctly. Weight Watchers has based their program on a point system, making it easy to follow by counting points assigned to foods. It promotes healthy eating habits by regulating serving sizes, which are set by the United States Department of Agriculture. In addition to promoting healthy eating habits, it offers support for people who might need it. The support, along with the eating plan, helps dieters lose weight and eat healthy.

The 17 Day diet is a diet that claims to help you lose weight quickly but in a safe and effective way. The diet has four, 17-day cycles that change in order to keep your body “guessing.” According to WebMd (2013), the way that the diet works is every 17 days it changes your calorie count and food combinations. The 17 Day diet promotes lean protein, good fats, and probiotics and highly opposes fried, fatty, processed, foods and alcohol consumption. In the first cycle, the diet starts users with a very low 1,200 calorie per day eating plan. At the beginning phase, users are started off eating high protein and no carbs, but as the diet goes on, they are gradually allowed to add more foods. The name 17 Day Diet gives the impression that the diet is a mere 17 days, however, it is not. Each of the four cycles last 17 days a piece. Each phase changes every 17 days so that a person’s body does not get used to the same foods. As far as price goes, the 17 day diet does not appear to be horribly expensive. The plan in the book provides meal plan options and the cookbook adds variety. However, according to USnews.com (2014), because users will be buying lots of fresh foods, it can cause the diet to become pricey. Organic is not required which does help out on the cost.

All the weight presented was high numbers, Giselle C. lost 38 pounds, Rose U. lost 50 pounds, and Barbara N. lost 81 pounds. The stories does not sound authentic because some of the stories talked about the same situation, for example, they would talk about their traveling experience and described how they hated traveling on a plane because their seat belt was too tight or their fat would hang over the seat. All stories would emphasize how they didn’t have to work out to lose weight; all they did was just eat Jenny’s Cuisines. So that makes people feel like that don’t have to work out to lose weight, but health wise, you need to balance physical activity and a healthy diet in order to maintain a healthy lifestyle. Jenny Craig’s videos online interviewing their clients makes it sound like this program will work because their clients have all lost over 35 pounds and tells you how their life change because they have lost so much weight. Their support system really helps boost people’s self esteem because in a time of losing weight, they need a partner to motivate them and give them positive feedback. It has all give them confidence and their life style has changed drastically because they feel beautiful and

One of the questions that I was asking myself before I read any of the articles was if the program works for people who are on certain diets, for example vegan or vegetarian. According to Weight Watchers Diet Review: Count Points for Weight Loss, it states that the way the program is set up, using daily SmartPoints allow one to still use the program given certain restrictions (Asp, K. A., & Nazario, B., MD.) In all of the sources found pertaining to the Weight Watchers Program, the authors provides some kind of evidence, biased or unbiased, of how the Weight Watchers program does help people lose weight.

No one is happy with their body; there is always something that they would like to tone up or slim down. Americans spend billions of dollars a year on weight loss programs, not to mention the food that these programs require you to eat. With most of these diets, one cannot continue on with them because the diet just would not be healthy to do so. It would be amazing for a diet to let you eat things you eat now, but still lose weight; to be able to go out and enjoy dinner with family and friends without fearing a diet choice that has already been made. Well, Weight Watchers lets a person do all this and so much more.

Identify market structure Weight Watchers is a company that has been around for the last 50 years and has been developing their brand of giving out weight loss services and products that make them a leading weight management service all over the world. Weight Watchers, without a doubt the largest single player in the highly disjointed industry has over 45 years of industry experience and like many of its competitors, is constantly changing its core program so as to become more useable to and petition to a lot of its members. Since November 2010, it appears that the company has been able to hit a marketing sweet spot that will lead them to a long term period of profitability that will keep rising. Weight Watchers Food Co. is revising their trade marketing structure to a big test this year with the start of their new strategy which involved the "Points Plus program," marketing plan (Denos, 2009). This will be part of their first major trade and consumer advertising. This is something to take advantage of especially since people are in the diet season. The company is reorganizing in order to set parallel roles for consumer and trade promotions managers and likewise bringing down the wall that divides marketing and sales. The change in this marketing strategy is the first key step in a procedure aimed at re-generating the company's sales

The three-day diet analysis was interesting. There were many positive attributes to it and definitely negative ones. Over the course of the three days, which were Friday, Saturday and Sunday: and figured this would give a good depiction of what I was consuming on a regular basis. In some places I was consuming more than I should be and in some I was consuming less than I should be. There were also those places were I was getting just the right amount. It is so interesting to me to be able to find out what I am consuming and how I am consuming it. Being an active male, it was most interesting of what I ate, what my average of the three days were, and the plan on how I would correct the way I eat to make it a more healthier lifestyle.

Establish Weight Watchers for Men as the one of the leading healthy dietary products for men by 2016 as it will reinforce customers belief that they are getting the best of products from the best of choice and it will also improve the company’s image.

Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the

By doing this Weight Watchers is given them the green light to cheat occasionally, that eating what they desire is ok; for they will still melt pounds if the follow their Point plus system to the tee. Furthermore, Weight Watchers took into consideration what they want do to (lose weight), something that makes them proud to look in the mirror, feel wonderful about themselves; while busting their ambition to keep off the pounds. What better way to get people’s interest than to offer this service at no cost to them, and no obligation just for inquiring; just come in and see for yourself then decide (no pressure, and no gimmicks). In addition, Weight Watchers refuses to be like their competitors where you feel like you’re being judged, and must abide by the set rules; sticking to the calorie counters. However, Weight Watchers came up with a great way to oversee

Purchasing decisions made by customers regarding weight management is biased and can easily be affected by many different things. Weight Watchers’ competition is anything that is perceived to be more effective or a more favorable weight management system. This industry is contingent on the customer demands, based on the popular appeal of the latest and greatest programs.

Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. The company was able to reach a financial high point earlier this decade in 2011 when it recorded a record breaking 1.8 billion in revenues. However, the company’s finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. The core of the problems it was facing were relatively straightforward. The weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. This fact was compounded by the reality that there was greater competition, including that from organizations whose primary business was to capitalize on digital technology to attract customers. Technologies such as mobile devices, mobile applications, cloud computing, and social media had made considerable strides in the way that people were monitoring and attempting to lose weight. Weight Watchers, however, had had only marginal success using these technologies, and faced the undesirable situation in which its methods were becoming rapidly outdated.

This means that Heinz is not willing to invest in any other type of market, no matter how promising the rewards. Cutting the Weight Watcher's segment as part of this commitment may have been a bad mistake as the trend of losing weight is becoming more popular everyday. Their international operations make them susceptible to the strengthening U.S. dollar.