Weight Watchers Case

1586 Words Dec 2nd, 2014 7 Pages
Weight Watchers International Inc.

Muhamet Dervishi
BA 422W

Table of contents

Exeutive summary…………………………………………………………………………………………………………………….3
History and Background……………………………………………………………………………………………………………4
Probems…………………………………………………………………………………………………………………………………..5
Strategic Analysis……………………………………………………………………………………………………………………..6
Overview of SWOT………………………………………………………………………………………………………………..6-7
Alternative Solutions…………………………………………………………………………………………………………….7-8
Conclusions……………………………………………………………………………………………………………………………..8
Work Cited………………………………………………………………………………………………………………………………9

Executive Summary

Weight Watchers International, Inc. was born in 1961 by Jean Nidetch (incorporated in 1963)
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Additional competitors may emerge as new or different products or methods of weight management are developed and marketed. More effective or more favorably perceived diet and weight management methods, including pharmaceutical treatments, fat and sugar substitutes or other technological and scientific advancements in weight management methods, also may be developed. The main competitors for Weight watchers included Jenny Craig, Slim-Fast, NutriSystem, eDiets, The Zone, South Beach Diet, and Medifast. Weight Watchers have to pay close attention to the moves of its rivals as well as reinvent itself. Lastly, they are very reliant on their software, hardware, network systems and similar technology. If any failure to these technology systems, it would significantly impact the business.

Strategic Analysis

The strong brand and doctor-recommended methods has helped increase business for Weight Watchers as the fad diets faded out of fashion. They have about four types of gains which come from meeting fees, product sales, online revenue, and revenue gains from licensing and franchise royalties.
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