Weight Watchers Case Study Essay

Weight Watchers has been around for almost fifty years and has seen some success in helping people lose weight. The need to revamp their entire program does show signs that perhaps this program was not showing the ability to keep participants maintaining the weight loss on the long-term scale as that they promise. A complete Weight Watchers Points Plus review shows that the program does show some great improvement from their older version.

In life, many people participate in various daily events and activities that help them enjoy being who they are. People may enjoy getting together with friends, going to the mall, going to an amusement park or simply finding relaxation in nature. However, a big part of everyone’s life is of course eating and many people find pleasure in doing so. Eating is a very enjoyable and delectable must for everyone but should be done so, like everything in life, in a smart and intelligent way. Being smart and perceptive when eating is a large part of nutrition.

Wegmans’ model of contribution and giving back to its community proves to be a successful and profitable way of doing business. Wegmans’ philosophy of taking care of their employees, the customers and community that keeps them in business, insures that they will continue to expand and build positive relations with whomever they encounter. Wegman helps support the communities it surrounds by providing support for charities, employee scholarships, customer promotions and maintaining sustainability.

Weight Watchers is an excellent program to aid in weight loss and healthy eating. It is an easy, healthy, and effective method for losing weight and eating correctly. Weight Watchers has based their program on a point system, making it easy to follow by counting points assigned to foods. It promotes healthy eating habits by regulating serving sizes, which are set by the United States Department of Agriculture. In addition to promoting healthy eating habits, it offers support for people who might need it. The support, along with the eating plan, helps dieters lose weight and eat healthy.

Mission statement: Our mission is to help people live healthier lives and to help make the health system work better for everyone.

Trader Joe's faces several threats to its business, as competitors try to invade the company’s niche and attempt to imitate the company’s core strategies. The supermarket industry itself faces a major threat, as larger chains such as grocery retailers Wal-Mart and Tesco have begun to open small-format stores that mimic the Trader Joe's approach. This invasion results in additional cost pressure for incumbents like Trader Joe’s, which had to let go employees in order to become more cost competitive.

One of the questions that I was asking myself before I read any of the articles was if the program works for people who are on certain diets, for example vegan or vegetarian. According to Weight Watchers Diet Review: Count Points for Weight Loss, it states that the way the program is set up, using daily SmartPoints allow one to still use the program given certain restrictions (Asp, K. A., & Nazario, B., MD.) In all of the sources found pertaining to the Weight Watchers Program, the authors provides some kind of evidence, biased or unbiased, of how the Weight Watchers program does help people lose weight.

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

• To live every day for the betterment of my life and the lives of those around me.

Weight Watchers was designed so that people can take charge of their lives and their weight without having to suffer with horrible tasting food or having a constant rumbling stomach. Not only does it help people lose weight but it helps them be conscious about what they eat and how healthy something really is. Once they start to see pounds shedding off and their waist size shrinking, they will begin to eat better and change their life styles. This is not just a diet for when someone is over weight. This is a diet for a life time. It will continue to help a person achieve and maintain a healthy weight without having to cut out some of their favorite foods, fattening or not. Weight Watchers has activity points just like they do regular food point. This also comes with a nifty slider so that when someone goes to the gym or even goes for a walk, they can calculate how intense it was to how long they participated in this activity for and gain activity points which give people all the more motivation to get out there and be active. They can then turn around and trade these points in for food points.

Hutch’s Skinny Eats is a company who provides nutritional information and guidance to interested consumers. As the years continue to go by, it seems that the percentage of obesity is increasing along with it. According to stateofobesity.org, the rate of obesity throughout the United States has increased to over 35 percent in four states with Louisiana being the highest adult obesity rate of 36.2 percent (Obesity Rates & Trends, 2016). In twenty-five states, the percentage is 30 percent and 20 percent within all of the states (Obesity Rates & Trends, 2016). That means throughout all of the states there is at least a 20 percent obesity rate. As these rates and obesity are certainly undesirable, that’s where my company comes into

Purchasing decisions made by customers regarding weight management is biased and can easily be affected by many different things. Weight Watchers’ competition is anything that is perceived to be more effective or a more favorable weight management system. This industry is contingent on the customer demands, based on the popular appeal of the latest and greatest programs.

Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. The company was able to reach a financial high point earlier this decade in 2011 when it recorded a record breaking 1.8 billion in revenues. However, the company’s finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. The core of the problems it was facing were relatively straightforward. The weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. This fact was compounded by the reality that there was greater competition, including that from organizations whose primary business was to capitalize on digital technology to attract customers. Technologies such as mobile devices, mobile applications, cloud computing, and social media had made considerable strides in the way that people were monitoring and attempting to lose weight. Weight Watchers, however, had had only marginal success using these technologies, and faced the undesirable situation in which its methods were becoming rapidly outdated.

Do nothing. We can continue to pay the increased health care costs. 2. Farm out the service to another company. This way our employees can partake of the needed services without having to build and support these services in-house. 3. Build the Recreation and Wellness Intranet Project and run it in-house. We feel that the third option is the best one. This will have lower the costs and allow us better control the project.

This means that Heinz is not willing to invest in any other type of market, no matter how promising the rewards. Cutting the Weight Watcher's segment as part of this commitment may have been a bad mistake as the trend of losing weight is becoming more popular everyday. Their international operations make them susceptible to the strengthening U.S. dollar.