Weight Watchers

704 Words3 Pages
Threat of Substitution: (High) Relatively high: Jenny Craig, Slim Fast, eDiets, Atkins Diet, Pills, Book, etc!!! Consumers have many different options to choose from. Threat of Substitution: (High) Relatively high: Jenny Craig, Slim Fast, eDiets, Atkins Diet, Pills, Book, etc!!! Consumers have many different options to choose from. Supplier Power: (Low) Low because there are many alternatives Weight Watchers can turn to in order to stay successful Smart One: can go to the next farmer to get the vegetables they want. Supplier Power: (Low) Low because there are many alternatives Weight Watchers can turn to in order to stay successful Smart One: can go to the next farmer to get the vegetables they want. Buyer Power: (High) Large impact on…show more content…
The company has a proven track record of supporting weight loss and management of weight loss goals. Weight Watchers customers are loyal and are engaged in their weight loss management. The on-line environment made it easy for those who did not or could not attend weekly meetings with the same information as those who attended the meeting. Weight Watchers International, Inc takes an integrated approach to weight loss that includes healthier eating habits and a supportive environment. Suppliers Weight Watchers International, Inc. was owned by H.J. Heinz Company that produces the Weight Watchers, Smart One brands of foods. Suppliers have little power because of the amount of suppliers of the ingredients of these products. Weight Watchers could simply go to the next farmer for the vegetables they prepare and package. Customers Personal support is a large part of Weight Watchers does, they hold regular meetings giving the latest and greatest information, that includes weigh-ins. The customers have a large effect on this business as was seen in the 1990’s when the new weight loss pills and bariatric surgery became the fad. Substitute products Substitute products include other companies that support weight loss and produce meal plans, such as Jenny Craig. These types of programs are more expensive than Weight Watchers,

More about Weight Watchers

Open Document