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Weight Watchers Swot Analysis Essay

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Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering…show more content…
(Speri) Weight Watchers offers a lifestyle change that reduces food intake. It is not designed as a quick fix but instead is one that promotes healthy lifestyle changes that gradually accomplish weight loss. The consumer’s cost for Weight Watchers is very low compared to other weight loss programs or at least it appears so up front. (Sugar) There are no meals, shakes, supplements or bars that are required to be purchased in order to participate in the program. The food that you eat on plan is very much the same food that one could purchase in any grocery store or restaurant. There are multiple periods of free registration throughout each year and the weekly fee is nominal at approximately $13.00 per week. The problem with this is that there are many hidden costs at Weight Watchers. The proprietary point system is unlike any other weight loss system. Successful members utilize food scales and measuring cups to weigh and measure their food, pedometers and activity monitors to measure a person’s activity level, cookbooks, calculators and more. These products can all be purchased at lower prices from many convenience stores but they do not convert their information into point values the way that the Weight Watcher products do so many members purchase expensive Weight Watchers products to assist them with their weight loss journey. Additionally, the gradual weight loss concept
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